CinemaScore, PostTrak, etc.

[blu-ray_girl_fan]

I know that some forum members have mentioned CinemaScore's "grades" when discussing movies. Here's a great article about how CinemaScore and other companies assess audience reactions:

http://www.hollywoodreporter.com/new...os-turn-648341

CinemaScore uses audience reactions from basically one or two screenings at only FIVE theaters. That is not a reliable gauge of how people in general will respond to the movie.

PostTrak looks at audience reactions at twenty theaters for ten days. That makes much more sense.