Roy Rogers is Opening New Locations

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Iconic fast food chain makes 'long-anticipated return' with new locations
by Mike Snider, USA TODAY
June 29, 2025


Roy Rogers Restaurants, the fast-food chain named after "The King of the Cowboys," is rustling up a resurgence.

Once a major name in fast food with more than 640 locations across the U.S., Roy Rogers is now expanding with 24 company-owned restaurants and 16 franchise restaurants in seven states.

Its newest location, which opened June 25 in Cherry Hill, New Jersey, was met with long lines despite the 100-degree heat.




Its the chain's first return to the South Jersey or Philadelphia area since the 1990s – a decade which saw Marriott sell the Roy Rogers chain to Hardee's for $365 million.

"We are excited to make this long-anticipated return, and Cherry Hill allows us to serve a growing, diverse community and introduce a new generation to the quality and variety that makes Roy Rogers a cut above," said company co-president Jim Plamondon in a news release.

After the acquisition, Hardee's converted more than 150 Roy Rogers restaurants into Hardee's locations and sold more than 350 locations to other restaurant chains including Boston Chicken, Wendy's and McDonald's.

https://www.usatoday.com/story/money...s/84399200007/