Quote:
Originally Posted by John72953
I would love to buy more foreign films, but they have to have English sub-titles. There are so many great actors, directors and studios out there in Europe and Asia that we North Americans aren't really exposed to, and that's a shame. Also, you would think that by including English sub-titles it would open up their access for increased sales. I wonder why they don't?
John
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korea's more inclined to than any other country, it seems. their DVDs have english and japanese subtitles, and it helped people grasp their own part of what interested them in korean films much easier than we can on most other foreign cinemas. so did the interest in some key films of the past decade (old boy), which left some other countries (think "ong bak") to reverse the policy of subbing in english as it saw the inclusion as devaluing the purpose of companies exploiting the material for themselves in other territories. HK, being a british territory for 50 years until 1997, has long had an english-speaking audience, so the habit's not dying off there.
it's perhaps most successfully done directly, subbing, rather than hoping for licensees or remake rights buyers from other countries, as most countries tend to, as it give access to a freer-thinking audience with more diversity of tastes, leaving a more secure (less tenuous) fanbase. at least, for those that think the time and money they're spending looking abroad might as well bring a more individual taste than many often seem left with.
i think it has left a lot of unfulfilled potential in lots of foreign cinema's non domestic audiences, has also potentially left some directors / studios feeling they need to compensate or capitalise on limited understanding and less broad experience / desire by making films that are closer to the small seams of entertainment that has travelled in any recent boom in interest. i'm primarily thinking about the stuff often part-funded by american money, the films which seem to recycle key familiar scenes from stuff released stateside on DVD, and which ramp up the easy-to-digest entertainment element we often fall into enjoying in order to compensate for the amount of effort often put in for relatively little reward.
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