blu-ray needs Super Up Conversion (SUC)...

[tron3]

... if only to shut Toshiba up and beat them at their own game. They lost the war and now are playing politics in an effort to hurt blu-ray sales.

Sure, our BD players offer up conversion now, but with exception of the PS3, most of it is pretty lack luster.

So, improve the up conversion ability of blu-ray players. Consumers will be happier, have a better product, and Toshiba will finally have to shut up.

Better yet, license the Toshiba technology since it is so good. Maybe being part of blu-ray indirectly will help them warm up to it.

One thing is certain, Toshiba's wounds will take a LONG time to heal. Especially if they keep picking at them.