Kung Fu Panda BD in Q4!

[Blu Titan]

OK. Kung Fu Panda is kicking its way to Blu-ray in Q4. However, Dreamworks cannot discuss too many details due to the To$h payoff. You can bet your underwear that DW is still getting some coin out of that deal. From HMM:

DreamWorks Animation SKG will begin releasing its titles on Blu-ray Disc during the fourth quarter, starting with its summer theatrical hit Kung Fu Panda, CEO Jeffrey Katzenberg said July 29 while reporting the company’s second quarter 2008 earnings.

However, few other Blu-ray details were divulged by the company, due to the HD DVD agreement DreamWorks Animation struck with Toshiba before the end of the format war.

“We’re trying to walk a reasonable line of giving you the information, sort of broadly speaking in our releases … and trying to honor the confidentiality agreement we have with Toshiba,” said company CFO Lew Coleman. “There’s not much else to say.”

Katzenberg added, “We will be releasing Kung Fu Panda on Blu-ray in the fourth quarter. We are making our product available and will aggressively promote and market our product on the Blu-ray format.”

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