Microsoft's HD Photo to Replace JPEG

[MozartMan]

At the Photo Marketing Association (PMA) 07 International Convention and Trade Show in Las Vegas, Microsoft formally announced HD Photo, a new file format for end-to-end digital photography.

This new digital image format unlocks the potential for digital photography on devices, applications and services. Microsoft also announced that it intends to standardize the technology and will be submitting HD Photo to an appropriate standards organization shortly.

HD Photo offers compression with up to twice the efficiency of JPEG, with fewer damaging artifacts, resulting in higher-quality images that are one-half the file size, Microsoft claims. In addition, HD Photo promises increased image fidelity, preserving the entire original image content and enabling higher-quality exposure and color adjustments in the image. This new format offers the ability to decode only the information needed for any resolution or region, or the option to manipulate the image as compressed data.

Full article here:
http://www.cdrinfo.com/Sections/News...x?NewsId=19924

What about JPEG 2000? We already have it.

We already have the "greatest" and "bestest" HD video codec from Microsoft that they pushed to be a standard.
Now we are going to have the "greatest" and "bestest" HD codec for images from Microsoft.

WTF??