Xbox brand doesn't carry "as much sway" as PlayStation internationally, says EA

[PaulGo]

Electronic Arts big cheese John Riccitiello reckons that while Microsoft has achieved considerable brand awareness in the United States, Sony ultimately holds more pulling power on an international scale.
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Speaking during a chinwag with IndustryGamers, Riccitiello sprinkled praise over both platform holders’ efforts in the on-going console brawl, highlighting Microsoft’s achievements with its online infrastructure, while bigging up Sony for its improved marketing.

Full article at:
http://www.psu.com/Xbox-brand-doesnt...a010297-p0.php