Killzone 2: What can we do to help the PS3?

[Toonstar]

So, Killzone. Kinda of a big thing :|
I feel like, the release of this game could go really really well for Sony. Almost be a game changer, in Europe for sure thanks to their Killzone 2 bundle. Or could just be another meh, Metal Gear Solid 4 type of temporary spike.

Whenever people are over or I'm chilling at a friends place, I make it a point to showoff Killzone 2... Kinda try to build up a name for it among the people I know. Surprisingly none of them had ever heard of it. Given only a few of them are gamers, not hardcore by any sense but that is the whole point. Killzone 2 needs to get these people. Gears of War 2, had people talking... gamers or not gamers because its adverts were playing during prime time television. Gamer or not, you knew what a big thing Gears was. Same applied to Halo 3 when it came out.

Question is... is their anything, we the people, can do? To promote the game, to get it in the news... Obviously we can't market it, suffice to say we have yet to see any marketing for it other than a million articles on gaming websites. The game is still a month away, so not seeing any TV ads is understandable. I hope we do, for the sake of the PS3 becoming the big thing it should be. I think the least it deserves is some articles on CNET... yet there have been none. Some videos and ads when anybody logs on to Facebook... Game trailers in the cinemas... (I know they did that with Resistance 2 here in Canada, and it worked... problem was the ads started 2 weeks after the game out, by that time Gears had chewed it up).

Don't mess this one up, Sony.