blu ray advert

[mavrick3399]

hey guys i am from the uk and i have just received a dvd from play.com when i opened it i found a nice little booklet telling me about blu ray and its features.
The dvd i bought was american dad (fox) now this is the first time i have seen this and i think its a great idea to get people to understand blu ray.(and get them to buy blu ray if the dvd they have bought has info about blu ray then they are more likly to think "wow i like the films this company releases i guess i will buy blu")

Are there any other companies out there that are doing this??
to me it just seems a very easy way to get more and more people intrested in blu ray and not "that other format" (i think its called hddud )