Disney to offer extras or 'rental ready' versions

[jw]

Walt Disney has announced that beginning next month they plan on offering different discs for the rental outlets and retail venues. This announcement comes on the heels of 20th Century Fox and their plan to curb lost sales to the sale of previously viewed titles. Disney will begin in June with the release of Morning Light, Confessions of a Shopaholicand Jonas Brothers: The Concert Experiencewill be released in premium versions with value-added material for the retail market and bare-bones offerings for rental, according to retail and distribution executives.

Rental retailers contacted by Video Business support the Disney strategy because it offers them the ability to choose between price and features. “That is all we care about,” said one retail executive. “Not only do you have the difference in price, but retailers can buy either version.”
Rentailers are generally not fans of the Fox program, which has gotten off to a rocky start. Amazon.com and other retailers received the rental version of Slumdog, with no bonus features, inside retail packaging. Then Blockbuster received beefed-up sell-through units of Notorious for rental, which provided the rental giant a surprise competitive edge over other rental stores left with the stripped-down version.

I like Disney's method, they are offering a choice

Recently, Disney also has offered less expensive, movie-only Blu-ray versions of Bolt and Bedtime Stories to rental stores.
Beginning with the June releases, Disney will handle standard DVD in the same fashion, making available a ‘rental ready’ version on many titles. The rental units are not shrink-wrapped and have no promotional inserts inside the box.
The Jonas Brothers DVD, for instance, will be available as a two-disc set holding digital copy and bonus features, priced at $39.99, or as a ‘rental ready’ single-disc version for $29.99 with the movie only.

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