Large Format/"Premium" Theaters (IMAX 15/70, Digital IMAX, XD, ETX, RPX, etc.)

[BluBonnet]

Imax CEO Calls Its Netflix-‘Narnia’ Release Deal “Fairly Complex”: “Not In A Rush To Do Another One”

IMAX's CEO cautioned Wall Street that he does not expect a stream of deals to follow on the heels of a high profile agreement with Netflix for a global two-week exclusive Imax run of Greta Gerwig‘s Narnia starting on Thanksgiving Day 2026.

“I’ve talked to Netflix about this, and I think in general they are as excited as we are to do it,” chief executive Rich Gelfond told Wall Streeters after IMAX’s latest earnings. “But we are not in a rush to do another one tomorrow. I think the factors have to come into place that work for everyone.”

He noted: “That deal took a pretty long time to put together. Obviously, there’s a lot of different constituencies with different agendas that go in there. So we really had to construct something that would work for the exhibitors, that would work for Greta, that would work for Netflix, that would work for a lot of people. The right amount of windows. The right amount of playtime. … It’s a fairly complex deal to have met all the various constituencies.”

That said, “I think, if it works, it will be tempting for the talent, for Imax and certainly for Netflix” to re-engage.

Not all movies are meant to be an Imax event, but he thinks Narnia definitely is.

“This was a really great movie [for us] because I think there are like eight movies planned … and what Imax does best is launch franchises and launch events, [and] this is the kind of movie that is very conducive to an Imax release.

“It’s also not as unusual as you think,” he added.

Imax is working with Apple Original Films‘ Formula One, Warner Bros. distributing, on the summer release. “There will be more projects like this. I think it will be successful at the end of the day, and I think it’s a good template for not just Netflix but doing business with others.”

Netflix co-CEO Ted Sarandos insisted last month that there is “no change at all to our theatrical strategy, calling the the Narnia pact “a release tactic. We routinely release movies and theaters a couple of weeks before to qualify for awards, to meet festival requirements and to prime the publicity pump a bit. In the case of Narnia, it’s a two-week special event. I think it’s very differentiated from other runs because I doubt anyone has a screen as big as an Imax screen at home.”

Imax said it anticipates a record of more than $1.2 billion in global box office in 2025 as Chinese moviegoing picks up. There will be at least 14 filmed-for-Imax releases worldwide — meaning both Hollywood and local language films that are shot with Imax cameras specifically for Imax screens.

[BlueRagtop]

Starting February 28, Oppenheimer will return in IMAX 70mm to the AMC Lincoln Square in NYC and the Universal Cinema IMAX at CityWalk in LA.

Tickets on sale now.

https://www.imax.com/news/oppenheimer-returns-to-imax

[BluBonnet]

Releasing in IMAX and all premium formats 3/21

[BluBonnet]

Princess Mononoke gets its first-ever IMAX release...

https://www.youtube.com/watch?v=XVjbOxQ1qN0

[Pieter V]

Christopher Nolan’s ‘Odyssey’ Will Be the First Blockbuster Shot Entirely on Imax Cameras

https://www.hollywoodreporter.com/mo...as-1236217925/

[Fang Zei]

Originally Posted by Dubstar

I heard the downtown Air and Space Museum IMAX reopening wont happen til 4Q 2025, at the earliest... I'm thinking realistically 2026

If I’m understanding the latest bit of news correctly, the downtown Air and Space IMAX will finally reopen July 28.

[mulscul]

Originally Posted by Pieter V

Christopher Nolan’s ‘Odyssey’ Will Be the First Blockbuster Shot Entirely on Imax Cameras

https://www.hollywoodreporter.com/mo...as-1236217925/

i thought infinity war and endgame were the 1st, pretty sure they were in the 1.9 ratio when i saw them in imax

[Mike0284]

Originally Posted by mulscul

i thought infinity war and endgame were the 1st, pretty sure they were in the 1.9 ratio when i saw them in imax

Film cameras.

Those were shot with the digital cameras.

[Gacivory]

Originally Posted by mulscul

i thought infinity war and endgame were the 1st, pretty sure they were in the 1.9 ratio when i saw them in imax

The film IMAX ratio is 1.43:1.

[BluBonnet]

Here's a handy guide to all those IMAX aspect ratios.

[spider-neil]

Originally Posted by Gacivory

The film IMAX ratio is 1.43:1.

So what is the true IMAX, because I thought 1.43 was true IMAX?

[MuffinMcFluffin]

Originally Posted by spider-neil

So what is the true IMAX, because I thought 1.43 was true IMAX?

That's what he's saying. Film IMAX is 1.43:1.

[BluBonnet]

Originally Posted by MuffinMcFluffin

That's what he's saying. Film IMAX is 1.43:1.

But not all IMAX screens can accommodate 1.43:1, because some of them are LieMAX.

So in some cases the expanded aspect ratio is actually 1.90:1 (see diagram above)

[MuffinMcFluffin]

Originally Posted by BluBonnet

But not all IMAX screens can accommodate 1.43:1, because some of them are LieMAX.

So in some cases the expanded aspect ratio is actually 1.90:1 (see diagram above)

I understand that. He asked what true IMAX is. LieMAX isn't true IMAX (just in name only).

This all is a reply chain back to the article Pieter V posted on The Odyssey.

[Dubstar]

Originally Posted by Fang Zei

If I’m understanding the latest bit of news correctly, the downtown Air and Space IMAX will finally reopen July 28.

Hooray.

Regarding a different theatre; the former Showcase Tysons Corners cineplex which is now Look Dine-in theaters retained all four Dolby Atmos auditoriums - who knew? I didn't

[Dubstar]

Originally Posted by BluBonnet

Imax CEO Calls Its Netflix-‘Narnia’ Release Deal “Fairly Complex”: “Not In A Rush To Do Another One”

I thought the latest news in regards to Gerwig's Narnia movie: "The Magician's Nephew' was that it would be filmed in VistaVision.

[PRO-630HD]

Originally Posted by BluBonnet

Here's a handy guide to all those IMAX aspect ratios.

Where?

[BluBonnet]

Originally Posted by PRO-630HD

Where?

I don’t understand what you’re asking.

[Fang Zei]

Originally Posted by Dubstar

I thought the latest news in regards to Gerwig's Narnia movie: "The Magician's Nephew' was that it would be filmed in VistaVision.

He’s not talking about how it’s being shot, he’s referring to the unprecedented deal they made in terms of how it’s going to be released.

[BluBonnet]

Pedro Pascal truly is everywhere these days!!

https://www.youtube.com/watch?v=a4j9GvmpZtU