"Club Penton" - Ask questions to Hollywood insider "Penton-Man"

[Doctorossi]

Originally Posted by PeterTHX

Apple doesn't innovate.

[Dennis M]

Originally Posted by Penton-Man

At the risk of shameless self-promotion, yes, I think that Sony Pictures Entertainment has for a long time set the bar high. Read what the Senior V.P. of Asset management/Film restoration/ and Digital Mastering (say that job title fast three times ) has to say how about how things are routinely done….

Don't think it's shameless. Sony releases have gotten to the point where I don't even question if they are going to be of good quality when I purchases them. This is a position gained through a lot of hard work and consistency. If a flaw does exist it's within the source material.

A memory from Dark Days highlights Sony's commitment to putting out the best product they can. Recall the first Sony blu-ray releases. Yes I know it's not a pleasant one, but a valuable one. The first ones were seriously flawed which brought the whole platform into question. Sony quickly went back to the drawing board and up ended their workflow. To my understanding a new end to end workflow was put in place, and by the sounds of it is being constantly improved upon. But that was not good enough, for Sony. So Sony at press conference publicly acknowledges their mistakes, and implements a disc exchanged program for "The Fifth Element". To me this was a game changing move. It showed how far the group was will to go to make sure things were done right.

[Dennis M]

Originally Posted by Penton-Man

I’ve thought of a solution . Purchase of bunch of brewskis to hoist throughout the flick and have my wife dress up as a cheerleader (with a short skirt) and watch the Blu-ray movie with me, all the while whispering sweet things in my ears during the *romantic* scenes of the movie.…….plus, move most of the unnecessary furniture out from the room and CRANK up the volume of my sound system when this song plays and dance Kaaa-ray-zee with her….

‪Shout by Otis Day & the Knlghts - HD video - 1960's Number 1 Dance Song for Weddings‬‏ - YouTube

P.S.
Come to think of it. Better yet, I think I’ll rent a keg and also invite over a few of my friends whom I think may also have lived on the wild side during their undergrad days…. might as well make it an event as long as our maid service can make it over to our house the next day.

Like your creative thinking process.

[Steedeel]

Dr Rossi, Apple compresses their 720p itunes downloads at 4mbs. That is not innovation is it? Even their great rivals Microsoft have better image quality with their streams (1080p, 8-9 mbps i believe). They are (in my opinion) the worst of all stream/download movie services (that offer Hd.) Now, what they will probably do is offer 1080p at equal bit rates to the best out there in a few years time when fibre is common and act as if it is the greatest thing since sliced bread. I tend to agree with Peter THX on this one. Their products are superbly designed and elegant but (in my opinion) are usually tweaked rather than created.

[Doctorossi]

Originally Posted by Steedeel

Dr Rossi, Apple compresses their 720p itunes downloads at 4mbs. That is not innovation is it?

That's not innovation and it's not non-innovation. It's a service aimed at a broad swath of the general population which, from all accounts, appears to be hitting its target pretty well. As far as I'm aware it has pretty much nothing to do with the question of innovation.

However, to make a general statement that Apple doesn't innovate, to me, simply indicates a massive amount of either ignorance or self-delusion or some of each.

[Steedeel]

Originally Posted by Doctorossi

That's not innovation and it's not non-innovation. It's a service aimed at a broad swath of the general population which, from all accounts, appears to be hitting its target pretty well. As far as I'm aware it has pretty much nothing to do with the question of innovation.

However, to make a general statement that Apple doesn't innovate, to me, simply indicates a massive amount of either ignorance or self-delusion or some of each.

Well, instant streaming 1080p at (by all estimates better than dvd quality is innovating) Offering a 720p service that does not instant stream is the opposite. Don't get me wrong i hate streaming technology but by all accounts 720p does not cut the mustard on a screen larger than 37 inches. As i said before, Apple design certainly innovates, but newly created tech? Was ipod the first mp3 player? Was ipad the first tablet? You are confusing beautiful design and interface with invention. By the way i am not ignorant, i just happen to disagree with you!

[coolmilo]

Originally Posted by PeterTHX

Apple doesn't innovate

I am sure that this will be the silliest thing that I will read all week, and it's only Monday!!!

[Doctorossi]

Originally Posted by Steedeel

Well, instant streaming 1080p at (by all estimates better than dvd quality) is innovating.

It is?

Coming up with a novel mechanism by which to do it would be innovating, but to do it otherwise, without the infrastructure to make it truly viable and convenient for your audience is just a bad business decision. Not co-incidentally, that's why Apple doesn't do it.

Originally Posted by Steedeel

Was ipod the first mp3 player? Was ipad the first tablet?

Being "first" in mp3 players and tablets is not the requisite of innovation. However, the ipod was the first mp3 player to really nail the user interface for such a device and the ipad was the first tablet to define a viable market category for such a device.

Originally Posted by Steedeel

You are confusing beautiful design and interface with invention.

If you're talking about 21st-century consumer electronics products and you remove interface design from the equation, you're not left with a whole lot.

[Steedeel]

[QUOTE=Doctorossi;5026899]It is?

Coming up with a novel mechanism by which to do it would be innovating, but to do it otherwise, without the infrastructure to make it truly viable and convenient for your audience is just a bad business decision. Not co-incidentally, that's why Apple doesn't do it.



No, they are offering a movie delivery service that is already considered the best/joint best out there. Instant availability and 1080p. Apple is floundering behind in tech, but not sales. But apple fanboys would go out and buy dog poo if they were told to. Xbox rentals are starting to carry some momentum and Itunes (i believe) are something like 7-8 percent down on last year.

[rickah88]

DrRossi,

Good luck with trying to explain simple facts with Mr.eel...he's already convinced himself that streaming will wipe away blu-ray any day now, so it's kinda hard to "talk him down from the ledge". I tried several times on the Netflix streaming thread. I guess it's your turn.

[Doctorossi]

Originally Posted by rickah88

Good luck with trying to explain simple facts with Mr.eel...he's already convinced himself that streaming will wipe away blu-ray any day now, so it's kinda hard to "talk him down from the ledge".

Yeah, it's a little tough to discuss anything with someone who apparently believes that millions and millions of people purchase billions of dollars worth of products simply because some guy in a turtleneck tells them to, rather than because they actually get some value from those products.

[Steedeel]

Rick, why do you have to get involved? You have not commented on the discussion so why brown nose other members and try to wind me up. Is it a false statement that xbox live 1080p 'Instant on' is superior to Itunes 720 downloads?

The fact is i left the forum discussion and you continued to bad mouth me. Now you are jumping into another argument and trying your best to belittle me.

Oh and 'yes' i do believe that streaming may wipe out bluray. At least that is my fear. As i mentioned earlier, i can see a true HD film experience being a distant memory in several years. Unless you wan't to tell me how that would not be the case?

[rickah88]

See what I mean!

[Steedeel]

Originally Posted by Doctorossi

Yeah, it's a little tough to discuss anything with someone who apparently believes that millions and millions of people purchase billions of dollars worth of products simply because some guy in a turtleneck tells them to, rather than because they actually get some value from those products.

No, i just fail to see the leading tech or innovation behind 'in my opinion' shoddy 720 4mps downloads! I have never disputed the quality of Apples products. Just the 'creation bit'.

[Doctorossi]

Originally Posted by Steedeel

No, i just fail to see the leading tech or innovation behind 'in my opinion' shoddy 720 4mps downloads!

Well, so do I.

What that has to do with Apple being innovative, I don't know.



Apple packages their computers in 'boxes'. No innovation in that.

Apple includes in those packages a 'sticker'. No innovation in that.

Apple also includes a 'user manual'. No innovation there, either.

I guess there's no innovation at Apple... just doing the same things everybody else already came up with.

[Steedeel]

Originally Posted by rickah88

See what I mean!

Buying yourself time? Just tell me why my scenario will not occur? you did this in your Netflix post. Continued to insult me while not offering a answer to my questions.

You have been waiting for this, havent you rick? Go on, fill your boots!!!

[Steedeel]

Originally Posted by Doctorossi

Well, so do I.

What that has to do with Apple being innovative, I don't know.



Apple packages their computers in 'boxes'. No innovation in that.

Apple includes in those packages a 'sticker'. No innovation in that.

Apple also includes a 'user manual'. No innovation there, either.

I guess there's no innovation at Apple... just doing the same things everybody else already came up with.

Can't compression technology be innovative? In my opinion Microsoft are calling all the shots with that one.

Well seeing as the point was about Apple dropping optical drives and someone commenting that it may be to 'push people towards Itunes', isn't it relevant to talk about content delivery?

[Doctorossi]

Originally Posted by Steedeel

Can't compression technology be innovative?

Of course it can, but the fact that Apple doesn't have any particularly innovative compression technology doesn't mean that Apple isn't innovating. Apple hasn't yet produced a flying car, either. I can produce an infinite list of ways that Apple isn't innovating, but that does nothing to disprove the ways in which it is.

Originally Posted by Steedeel

In my opinion Microsoft are calling all the shots with that one.

Microsoft doesn't have any innovative compression technology, either. They're just aiming a somewhat different product at a somewhat different market than Apple is. If Microsoft could offer Apple's poor-quality iTunes content tomorrow and see iTunes' financial numbers doing it, you'd better believe they'd be saying "1080 what?!" "1080 who cares?!"

Originally Posted by Steedeel

Well seeing as the point was about Apple dropping optical drives and someone commenting that it may be to 'push people towards Itunes', isn't it relevant to talk about content delivery?

Talk about content delivery all you want (it seems to be your whipping boy) but, again, your ability to point to one not notably innovative thing that Apple does in no way disproves their innovation.




Steve Jobs wears pants. <-- NOT INNOVATIVE.

[Steedeel]

Selling more is not innovation. It is relying on an obsessional fanbase. 'Sheep' in other words. How is Microsoft looking at a different market? They both want film rental/purchase sales. Microsoft just happen to offer superior quality streams/downloads.

[PaulGo]

This thread is not the place to hold a discussion about Apple of Microsoft, unless it pertains it Sony.