ATSC 3.0 breaking news

[Lee A Stewart]

ATSC 3.0 Deployments: Where and When Will NextGen TV be Available?

https://www.tvtechnology.com/news/at...v-be-available

[Lee A Stewart]

Why does the broadcasting industry want to make this rather difficult transition, considering it is not being mandated by the FCC? The figure showing TV vs Digital advertising revenue gives the fundamental reason: money. Advertising from ATSC 1.0 revenues are essentially static but revenues from digital advertising are growing rapidly. Today, “digital,” in practical terms, means the Internet. With the added capabilities of ATSC 3.0, the broadcasters expect to be able to grab a share of these digital advertising revenues by targeting ads more narrowly. With ATSC 1.0, an advertiser can target an ad at “Chicago” or wherever the transmitting tower is. With ATSC 3.0, they will be able to target the ad much more specifically, by localized area, by ethnic group, by socioeconomic group or by buying habits. Gaining access to these digital advertising revenues is the driving factor behind the development of ATSC 3.0 and the willingness of broadcasters to implement it, even in the face of serious technical and legal problems.

https://displaydaily.com/article/dis...2-broadcasters

[Lee A Stewart]

Alliance to accelerate ATSC 3.0 deployment

https://advanced-television.com/2020...-0-deployment/

[Lee A Stewart]

NextGen TV Deployment Picks Up Steam

https://www.tvtechnology.com/news/ne...picks-up-steam

[Lee A Stewart]

SiliconDust Delays Shipments of NextGen TV Receiver

HDHomeRun Quatro 4K will now be available in August

https://www.tvtechnology.com/news/si...en-tv-receiver

[FilmFreakosaurus]

Originally Posted by Lee A Stewart

https://displaydaily.com/article/dis...2-broadcasters

This is what it's all about... advertising. Very few markets will use ATSC 3.0 for better A/V quality. It's not like in Japan.

[PaulGo]

Evoca nears debut of ATSC 3.0-powered pay-TV service

Evoca, a new pay-TV service that relies on a blend of next-gen ATSC 3.0 broadcast signals and traditional Internet connections, is preparing to kick off an "early access" consumer trial in Boise, Idaho.

It will feature a lineup of dozens of channels, including local broadcast networks, plus a slate of video-on-demand services.

The service, whose channel lineup is a work in progress, will initially sell for introductory price of for $20 per month.

This early access trial will be limited to about 200 participants, before the company presses ahead with a commercial offering that will start at $49 per month, according to Evoca/Edge Networks CEO Todd Achilles.

Evoca will launch the early access trial to consumers in the Treasure Valley area on September 1, and offer the introductory price through the end of the year.

The initial version, which will compete in Boise with incumbent cable operator Cable One, will deliver the local broadcast TV feeds of ABC, CBS, Fox, NBC and PBS, plus dozens of other TV channels.

This includes Hallmark Channel, CBS Sports, Telemundo, HSN, Qubo, Antenna TV, Estrella TV, Cars.tv, Comedy.tv and Stadium, as well as a curated, linear-style TV channel from CuriosityStream.

https://www.lightreading.com/cablevi...d/d-id/763397?

[HDTV1080P]

Originally Posted by PaulGo

https://www.lightreading.com/cablevi...d/d-id/763397?

This service would be popular in extreme rural areas where cable TV service does not exist. While Direct TV and Dish Network would be better, this service would be attractive for consumers that do not want to install a satellite dish and who want a small amount of premium channels with a low subscription price starting at $20.

I hope the service is successful, this was tried with standard ATSC many years ago and failed. With ATSC 3.0 there will be more virtual channel selection with more advanced compression techniques.

[wxman2003]

Originally Posted by HDTV1080P

This service would be popular in extreme rural areas where cable TV service does not exist. While Direct TV and Dish Network would be better, this service would be attractive for consumers that do not want to install a satellite dish and who want a small amount of premium channels with a low subscription price starting at $20.

I hope the service is successful, this was tried with standard ATSC many years ago and failed. With ATSC 3.0 there will be more virtual channel selection with more advanced compression techniques.

I think it would be a success in more than rural areas. What is nice with ATSC 3.0, every channel could be OTA 4K HDR. That would produce a much better image than what Dish or DirecTV can do. In fact, I don't expect those companies to be upgrading much to 4K in the future via satellite. Streaming perhaps, but compressed 4K streaming will not look as good as OTA 4K. If I can get 4K OTA at the same price as 4K streaming, OTA will win every time.

[Lee A Stewart]

Originally Posted by wxman2003

I think it would be a success in more than rural areas. What is nice with ATSC 3.0, every channel could be OTA 4K HDR. That would produce a much better image than what Dish or DirecTV can do. In fact, I don't expect those companies to be upgrading much to 4K in the future via satellite. Streaming perhaps, but compressed 4K streaming will not look as good as OTA 4K. If I can get 4K OTA at the same price as 4K streaming, OTA will win every time.

Please review Post #186. It will explain all the benefits to broadcasters using ATSC 3.0

[PaulGo]

Originally Posted by wxman2003

I think it would be a success in more than rural areas. What is nice with ATSC 3.0, every channel could be OTA 4K HDR. That would produce a much better image than what Dish or DirecTV can do. In fact, I don't expect those companies to be upgrading much to 4K in the future via satellite. Streaming perhaps, but compressed 4K streaming will not look as good as OTA 4K. If I can get 4K OTA at the same price as 4K streaming, OTA will win every time.

4K does not make economic sense for broadcasters. I think it may be used on special occasions. Broadcasters will use the bandwidth for additional channels which will give them additional revenue. According to the virtual NAB conference broadcasters will use 1080p HDR for the primary channel. Almost all viewers cannot tell the difference between 1008p HDR and 4K HDR.

[Lee A Stewart]

From Evoca to STIRR to VUit, How Broadcasters Are Tapping into ATSC 3.0

https://www.tvtechnology.com/news/fr...g-into-atsc-30

[Lee A Stewart]

ATSC 3.0 Deployments: Where and When Will NextGen TV be Available?

https://www.tvtechnology.com/news/at...v-be-available

[wxman2003]

https://www.youtube.com/watch?v=X6yd...ature=youtu.be

[Lee A Stewart]

Evoca Debuts First 4K Broadcast Channel in the U.S.

BOISE, Idaho—Evoca has launched what it says is the first over-the-air 4K UHD channel in the U.S. via its ATSC 3.0 TV service. Insight TV, which features adventure-focused programming in 4K UHD picture quality, is now available to Evoca users in Boise 24/7.

The Evoca platform is billed as an over-the-air alternative to traditional cable TV, offering live network TV, linear television and VOD content through its Scout set-top-box, which is equipped with an ATSC 1.0 and 3.0 receiver, onboard memory and a broadband connector, as well as an over-the-air antenna.

Evoca will broadcast Insight TV using a mix of over-the-air and internet sources using ATSC 3.0, according to Todd Achilles, Evoca president and CEO.

https://www.tvtechnology.com/news/ev...4k-uhd-channel

[Lee A Stewart]

ONE Media’s ATSC 3.0 Smartphone Becomes a Reality

HUNT VALLEY, Md.—ATSC 3.0 in smartphones took a big step forward this week with delivery of the first of hundreds of production sample phones to the Sinclair Broadcast Group, a key part of the station group’s strategy to ensure that NextGen TV one day is an integral part of mobile phones and other devices.

The ONE Media Mark One phone powered by Saankhya Labs is an Android smartphone with built-in Saankhya Labs SL4000 ATSC 3.0 receiver chip providing NextGen TV reception, tuning and demodulation. The Mark One relies on an embedded antenna –not a pull-out or hang-on antenna—and is an unlocked AT&T- and T-Mobile-compatible device, says Mark Aitken, President of ONE Media 3.0 and senior vice president of technology at Sinclair.

“This is the phone that we had hoped we would have had in sample form for the NAB Show,” says Aitken, “but COVID struck—it struck hard and shut things down.”

https://www.tvtechnology.com/news/on...omes-a-reality

[R3P0]

I have no idea without massive compression how cable companies are going to broadcast in 4K. Currently with 1080P its a 4:1 ratio for channels per frequency. Without upgrading a ton of their amps from 750mhz to 1000 or 1500mhz and passing these costs on to consumers, unless they have been doing it over time these past few years cable companies simply wont have the bandwidth to broadcast in 4K

[Lee A Stewart]

Originally Posted by R3P0

I have no idea without massive compression how cable companies are going to broadcast in 4K. Currently with 1080P its a 4:1 ratio for channels per frequency. Without upgrading a ton of their amps from 750mhz to 1000 or 1500mhz and passing these costs on to consumers, unless they have been doing it over time these past few years cable companies simply wont have the bandwidth to broadcast in 4K

They can do what Netflix is currently doing:

https://netflixtechblog.com/optimize...g-47b516b10bbb

[R3P0]

Originally Posted by Lee A Stewart

They can do what Netflix is currently doing:

https://netflixtechblog.com/optimize...g-47b516b10bbb

Cable companies would have to change there entire backend encoding to do that, The companies are encoding using MPEG2 for broadcasts and have not updated to the newer codecs. This may of course have changed from when I was in cable 10+ years ago but the headend guys had 0 plans to upgrade codecs when I brought this to their attention at that time.

[ZoetMB]

Originally Posted by R3P0

I have no idea without massive compression how cable companies are going to broadcast in 4K. Currently with 1080P its a 4:1 ratio for channels per frequency. Without upgrading a ton of their amps from 750mhz to 1000 or 1500mhz and passing these costs on to consumers, unless they have been doing it over time these past few years cable companies simply wont have the bandwidth to broadcast in 4K

Well, there's two ways to think about it. One is that not that many consumers care about 4K even if they own a 4K TV, so it doesn't matter. I've mentioned before that I live in a 200 unit apartment building and I've helped a lot of neighbors with their systems. Before the cable companies started automatically switching to the HD channel if you tuned the SD version of the channel, a lot of my neighbors were watching SD on their HD sets and didn't really know the difference. Think any consumers can tell the difference between 720p and 1080i? Or that very many really perceive a difference between 1080i and 1080p on Blu-ray? I don't think so.

The opposite view is (at least for more sophisticated consumers) that they're going to have to do it or eventually die. As it is, people are cutting the cord and moving to consolidated streaming services like Hulu Plus. I still question the economics, because it's easy to spend more on streaming services than on cable TV, but many consumers are doing it anyway.

What I expect the ISP's to do is to increase the price for internet access and lower the price for cable TV, even if they lose money on the cable TV portion so that consumers keep their bundles.