ATSC 3.0 breaking news

[Lee A Stewart]

From Evoca to STIRR to VUit, How Broadcasters Are Tapping into ATSC 3.0

https://www.tvtechnology.com/news/fr...g-into-atsc-30

[Lee A Stewart]

ATSC 3.0 Deployments: Where and When Will NextGen TV be Available?

https://www.tvtechnology.com/news/at...v-be-available

[wxman2003]

https://www.youtube.com/watch?v=X6yd...ature=youtu.be

[Lee A Stewart]

Evoca Debuts First 4K Broadcast Channel in the U.S.

BOISE, Idaho—Evoca has launched what it says is the first over-the-air 4K UHD channel in the U.S. via its ATSC 3.0 TV service. Insight TV, which features adventure-focused programming in 4K UHD picture quality, is now available to Evoca users in Boise 24/7.

The Evoca platform is billed as an over-the-air alternative to traditional cable TV, offering live network TV, linear television and VOD content through its Scout set-top-box, which is equipped with an ATSC 1.0 and 3.0 receiver, onboard memory and a broadband connector, as well as an over-the-air antenna.

Evoca will broadcast Insight TV using a mix of over-the-air and internet sources using ATSC 3.0, according to Todd Achilles, Evoca president and CEO.

https://www.tvtechnology.com/news/ev...4k-uhd-channel

[Lee A Stewart]

ONE Media’s ATSC 3.0 Smartphone Becomes a Reality

HUNT VALLEY, Md.—ATSC 3.0 in smartphones took a big step forward this week with delivery of the first of hundreds of production sample phones to the Sinclair Broadcast Group, a key part of the station group’s strategy to ensure that NextGen TV one day is an integral part of mobile phones and other devices.

The ONE Media Mark One phone powered by Saankhya Labs is an Android smartphone with built-in Saankhya Labs SL4000 ATSC 3.0 receiver chip providing NextGen TV reception, tuning and demodulation. The Mark One relies on an embedded antenna –not a pull-out or hang-on antenna—and is an unlocked AT&T- and T-Mobile-compatible device, says Mark Aitken, President of ONE Media 3.0 and senior vice president of technology at Sinclair.

“This is the phone that we had hoped we would have had in sample form for the NAB Show,” says Aitken, “but COVID struck—it struck hard and shut things down.”

https://www.tvtechnology.com/news/on...omes-a-reality

[R3P0]

I have no idea without massive compression how cable companies are going to broadcast in 4K. Currently with 1080P its a 4:1 ratio for channels per frequency. Without upgrading a ton of their amps from 750mhz to 1000 or 1500mhz and passing these costs on to consumers, unless they have been doing it over time these past few years cable companies simply wont have the bandwidth to broadcast in 4K

[Lee A Stewart]

Originally Posted by R3P0

I have no idea without massive compression how cable companies are going to broadcast in 4K. Currently with 1080P its a 4:1 ratio for channels per frequency. Without upgrading a ton of their amps from 750mhz to 1000 or 1500mhz and passing these costs on to consumers, unless they have been doing it over time these past few years cable companies simply wont have the bandwidth to broadcast in 4K

They can do what Netflix is currently doing:

https://netflixtechblog.com/optimize...g-47b516b10bbb

[R3P0]

Originally Posted by Lee A Stewart

They can do what Netflix is currently doing:

https://netflixtechblog.com/optimize...g-47b516b10bbb

Cable companies would have to change there entire backend encoding to do that, The companies are encoding using MPEG2 for broadcasts and have not updated to the newer codecs. This may of course have changed from when I was in cable 10+ years ago but the headend guys had 0 plans to upgrade codecs when I brought this to their attention at that time.

[ZoetMB]

Originally Posted by R3P0

I have no idea without massive compression how cable companies are going to broadcast in 4K. Currently with 1080P its a 4:1 ratio for channels per frequency. Without upgrading a ton of their amps from 750mhz to 1000 or 1500mhz and passing these costs on to consumers, unless they have been doing it over time these past few years cable companies simply wont have the bandwidth to broadcast in 4K

Well, there's two ways to think about it. One is that not that many consumers care about 4K even if they own a 4K TV, so it doesn't matter. I've mentioned before that I live in a 200 unit apartment building and I've helped a lot of neighbors with their systems. Before the cable companies started automatically switching to the HD channel if you tuned the SD version of the channel, a lot of my neighbors were watching SD on their HD sets and didn't really know the difference. Think any consumers can tell the difference between 720p and 1080i? Or that very many really perceive a difference between 1080i and 1080p on Blu-ray? I don't think so.

The opposite view is (at least for more sophisticated consumers) that they're going to have to do it or eventually die. As it is, people are cutting the cord and moving to consolidated streaming services like Hulu Plus. I still question the economics, because it's easy to spend more on streaming services than on cable TV, but many consumers are doing it anyway.

What I expect the ISP's to do is to increase the price for internet access and lower the price for cable TV, even if they lose money on the cable TV portion so that consumers keep their bundles.

[Lee A Stewart]

Analyst: Nearly 40% of Pay-TV Subs to Drop Service by 2025

Cord-cutting among pay-TV households is increasing. So much so, one research firm is revising its forecasts. New data from The Diffusion Group finds that 36% of pay-TV subscribers will drop service by 2025 — up 9.5% from the previous five-year period.

TDG had previously estimated that by the end of 2020, pay-TV households in the U.S. would range from 83.5 million to 87 million. Instead, pay-TV households fell to 81 million at the end of last year.

https://www.mediaplaynews.com/analys...rvice-by-2025/

[Lee A Stewart]

What is the biggest streaming live TV service?

https://www.whattowatch.com/news/wha...ive-tv-service

Sorry. IMO those number are not impressive at all. Cord cutters are going to streaming services like Disney+ or Netflix. Not to Hulu Live or Sling TV. Not at those rates.

[HDTV1080P]

This Sound and Vision magazine article on ATSC 3.0 is a interesting read.

https://www.soundandvision.com/conte...rogress-report

[FilmFreakosaurus]

Originally Posted by HDTV1080P

This Sound and Vision magazine article on ATSC 3.0 is a interesting read.

https://www.soundandvision.com/conte...rogress-report

ATSC 3.0 is blah, blah, blah, blah a new way to target advertise to you, the consumer blah, blah, blah, blah, yadda yadda yadda, not about A/V quality. And so on and so on.


In the U.S., it's going to be a whole lot of nothing. Broadcasters think little of content and top tier quality (ATSC 1.0 broadcasts are riddled with compression issues and they've done nothing to address this) and so much of the higher quality scripted programing has moved from over-the-air network channels to upper band cable and pay TV services anyway. You can even get sports via streaming now as well as most of the scripted shows once locked to over-the-air and cable networks.

[JohnAV]

Originally Posted by FilmFreakosaurus

ATSC 3.0 is blah, blah, blah, blah a new way to target advertise to you, the consumer blah, blah, blah, blah, yadda yadda yadda, not about A/V quality. And so on and so on.


In the U.S., it's going to be a whole lot of nothing. Broadcasters think little of content and top tier quality (ATSC 1.0 broadcasts are riddled with compression issues and they've done nothing to address this) and so much of the higher quality scripted programing has moved from over-the-air network channels to upper band cable and pay TV services anyway. You can even get sports via streaming now as well as most of the scripted shows once locked to over-the-air and cable networks.

Every time I look at how fast ATSC 3.0 is coming to markets I see little progress. I'm in California and except for Santa Barbara area its still a big nothing. Then you need to make available cheap ATSC 3.0 tuners, few TVs incorporate them, and feel fortunate you have somewhat of a UHD antenna on the roof. Then you have the fact that OTA consumers are not a plentiful as before, and usually pertain to cheapskates. It like a stacked deck your playing with.

Most Americans don’t know it yet but NextGen TV is already on the air in many markets across the country with dozens more gearing up to launch the service in the coming year.

Promises promises

[Lee A Stewart]

Monetizing ATSC 3.0 Comes Into Focus During NAB Show NY ‘Fireside Chat’

https://www.tvtechnology.com/news/mo...-fireside-chat

[gkolb]

Monetizing = spend money to make more money.

J6P will never know what opportunities passed by re: 4K and HDR.

[DDH]

ATSC3.0 Content Protection by Glenn Reitmeier

ATSC 3.0 Content Protection by Glenn Reitmeier - YouTube

[DDH]

Strategies for Making a Smooth Transition to NextGen TV
https://www.tvtechnology.com/opinion...-to-nextgen-tv

[DDH]

FCC Votes to Promote Broadcast Internet via ATSC 3.0
https://www.tvtechnology.com/news/fc...ernet-services

[Lee A Stewart]

NextGen TV Over Cable Test to Occur in Portland, Ore.

https://www.tvtechnology.com/news/ne...n-portland-ore