New H.265 twice as efficient as H.264!

[Penton-Man]

Originally Posted by Geoff D

Exactly. Just because the range is there, doesn't mean that the content will actually take advantage of it. It's hard enough telling people to not get excited about Sony's Expanded Colour on their Mi4K Blu-ray line (which, in real world viewing, didn't make a damned bit of difference to me), let alone new gamuts which will no doubt be advertised as THE GREATEST THING EVER* by the various hardware manufacturers

If the color grading of the WCG vs. Rec.709 material is equal and no *tomfoolery* is involved if/when WCG comes to next gen video, then in the future, TV manufacturers will be compelled to show a lot of animation and vfx demo material in stores in order to leverage the strength of WCG (be it P3 or 2020).

Same thing will happen if/when HFR (100-ish fps or so) content comes to us. Believe me, the demoed material won’t be that of soap operas or tortoise chases…
http://www.cnn.com/2014/08/04/us/tortoise-police-chase/

Even now with basic 4K, all savvy TV manufacturers leverage their knowledge of the human visual system and display technology by carefully choosing the type of footage in demo reels at trade shows and such.

For you see (pun), the perception of resolution depends on contrast because the human visual system has a contrast-sensitivity function. An increase in spatial resolution is most easily appreciated in scenes with high contrast sensitivity like for instance credits, leaves moving in the wind on a sunny day, glints off the water, newspaper text, etc. A continuously dark, moody movie won’t show off 4K’s strengths. Kind of like Sofia Vergara wearing an Amish dress.