HDR Discussion Thread

[Lee A Stewart]

Originally Posted by DanBa

The non-support of Dolby Vision isn't an advantage for Samsung.

QD-OLED TV is expensive high-end TV, and "only a fool would spend all that money on a TV with a key feature like Dolby Vision missing".

That would be your opinion. None of Samsung's 8K TVs support DV yet they are selling. Maybe it's a case of over-valuing Dolby Vision. Yep - that's it.

[pEgLeG]

So far, I think I prefer HDR10 over DV. I don't seem to be able to get quite as accurate black-level settings in DV as I can in HDR10. I'm going to keep fiddling with my settings tho.

For reference, I have a 65" A90J.

[avs commenter]

Originally Posted by Lee A Stewart

Samsung is the largest seller of TVs in the world. One out of every five TVs sold is a Samsung. So not having Dolby Vision really hasn't hurt them as much as you think it will.

This is true. However, I'd be surprised if their high end units did as well as other brands like Sony and LG. Maybe I'm wrong. I just can't imagine doing all the research, spending a bunch of money and settling for Samsung..

[Lee A Stewart]

Oops! My bad. It's alm0st one out of every three TV sales is a Samsung:



As far as premium TV sales:

[DanBa]

"Samsung leads the industry in revenue share for Advanced TV, as shown in the next chart here, but Samsung’s revenue share has fallen by 13% after peaking at 55% in Q1 2020. LG and TCL, among others, gained revenue share at Samsung’s expense; LG share increased to 28% in Q1 2021, up 7% from a year ago, while TCL share increased to 6% in Q1 2021, doubling its share from the prior year, and closely trailing Sony at 7% for the #3 spot."
https://www.displaysupplychain.com/b...ket-in-q1-2021




Anyway, by supporting Dolby Vision, the big streaming providers are logically targeting the biggest market share of premium TVs provided by the TV makers with the exception of Samsung.




QD-OLED is an advantage for Samsung.
The non-support of Dolby Vision isn't an advantage for Samsung. And it’s easy to fix it, by adding a piece of HDR software. This upgraded Samsung TV will remain the same: same panel, same electronic parts, same mechanical parts!
And the royalty cost to add Dolby Vision ranges from less than $3 per TV to lower than $2 per TV.
https://www.avsforum.com/threads/uni...#post-47830961

[PeterTHX]

Originally Posted by Lee A Stewart

That would be your opinion. None of Samsung's 8K TVs support DV yet they are selling. Maybe it's a case of over-valuing Dolby Vision. Yep - that's it.

McDonald's outsells In-&-Out on a sales basis too.

Most of those sales aren't always to people who study up on these things. I'm willing to bet they have lost sales to the more tech-savvy crowd.

[sapiendut]

Agree. People buy price point and marketing jargons… which Samsung is really good at.

[Lee A Stewart]

Samsung and LG Continue Dominance of Global TV Market

August 30, 2021

Samsung and LG, both based in South Korea, continued to lead in market share for the global TV market in the first half of 2021.

The two companies “represented half of the global TV market in the first half of the year,” according to the report. Samsung accounted for 31 percent of the market’s sales revenue, while LG had 19 percent. Japan was third, TCL fourth, and Hisense fifth.

The report added that Samsung’s performance was led by surging sales of Samsung’s QLED TVs, which jumped 46 percent, while Samsung has a “dominant position” in the segment of TVs that are eighty inches and larger.

https://nationalinterest.org/blog/te...-market-192613

[gkolb]

Originally Posted by Lee A Stewart

Samsung and LG Continue Dominance of Global TV Market

August 30, 2021



https://nationalinterest.org/blog/te...-market-192613

When you said “Japan was third”, I think you meant Sony?

[PeterTHX]

Originally Posted by LordoftheRings

HDR10+ Adaptive

A less capable version of DV IQ.

Wonder if they have the DTS guys running their R&D department too? Wait for Dolby to innovate something and then come out with their own version several months later.

[Lee A Stewart]

Originally Posted by gkolb

When you said “Japan was third”, I think you meant Sony?

Not me. The writer of the article

[LordoftheRings]

Neural Holography

▪︎ https://www.computationalimaging.org...ralholography/
_____

* Family and friends are shopping for new TVs. They are looking @ Sony and LG.
...And Hisense / Dolby Vision HDR / Quantum Dot Wide Color Gamut / Filmmaker Mode / Dolby Atomas ... The last one is top for budget conscious folks...Quantum ULED 4k
https://www.rtings.com/tv/reviews/hisense/u6g

• 65" model = $650
• 75" model = $850

[LordoftheRings]

Originally Posted by PeterTHX

A less capable version of DV IQ.

Wonder if they have the DTS guys running their R&D department too? Wait for Dolby to innovate something and then come out with their own version several months later.

And Samesong TVs (& phones) are nowhere near DV IQ ... 4K and 8K.

[Lee A Stewart]

Originally Posted by PeterTHX

A less capable version of DV IQ.

Wonder if they have the DTS guys running their R&D department too? Wait for Dolby to innovate something and then come out with their own version several months later.

The reason why Samsung has avoided Dolby Vision is because of their license and royalties fees. That was the driving force behind HDR10+.

[PeterTHX]

Originally Posted by Lee A Stewart

The reason why Samsung has avoided Dolby Vision is because of their license and royalties fees. That was the driving force behind HDR10+.

Except they charge their own royalty structure *and* demand tech IP to go with it. Never mind the fact that HDR10 itself is Dolby tech. So it doesn't wash.

[Lee A Stewart]

Originally Posted by PeterTHX

Except they charge their own royalty structure *and* demand tech IP to go with it. Never mind the fact that HDR10 itself is Dolby tech. So it doesn't wash.

Use of HDR10+ technology and relevant IPs owned by Founders, royalty-free.

https://hdr10plus.org/license-program/

Now you show us the license and royalties program for Dolby Vision

[PeterTHX]

Originally Posted by Lee A Stewart

Use of HDR10+ technology and relevant IPs owned by Founders, royalty-free.

https://hdr10plus.org/license-program/

Now you show us the license and royalties program for Dolby Vision

ANNUAL ADMINISTRATION

Which are licensing fees. It's NOT a free and open standard, period.

[Geoff D]

Originally Posted by Lee A Stewart

Use of HDR10+ technology and relevant IPs owned by Founders, royalty-free.

https://hdr10plus.org/license-program/

Now you show us the license and royalties program for Dolby Vision

You can see where the 10+ fees are clearly listed in cash money....right? Odd how something that's "free" is still being ignored by the next biggest players in the market, LG and Sony. It's not just about money of coursh, it's also an ideological thing as them two don't like Samsung very much. I know Pannysonic have both flavours but that's them desperately trying to stay relevant as their tiny market share gets ever smaller.

There's no fee for content providers to use the 10+ system, just the hardware providers, vs the $2500 it costs for a yearly Dolby Vision license to activate the full version (as a basic automated analysis version of DV is included for free with some versions of DaVinci Resolve) but unless you're literally a home-brew outfit then that cost is peanuts. There are few grading houses of note without DV, particularly because some services like Netflix literally insist upon it.

[Lee A Stewart]

So for Dolby Vision you pay a $2500 yearly license fee AND you also pay $2-$3 per TV royaltie's fee.

Sell 50 million DV HDR 4K TVs - you pay Dolby $100 million in royalties. Or is there a point when either the royalty fee scales down or no longer applies?

[sapiendut]

No. There is no such thing.