81:19 Nielsen/VideoScan Weekly Sales Numbers

[talbers23]

Originally Posted by blitz6speed

I cannot say where i heard it, but it is iron clad. Bank on it. And buy lots of warner titles. Im buying all 5 potters individually and i bought FMJ Deluxe already (cant find 2001 in stock anywhere).

between my finance and i we will be getting all 5 harry potters twice but i really have a hard time trusting this with no source. i hope so badly youre right but have been in high hopes for this for so long and gotten burned every time.

[aphex]

Originally Posted by WickyWoo

No, what I'm saying is that Wal-Mart's unit sales follow the same curve that everyone else sees overall, because you're selling to the same customers when you take a sample that large.

Wal-Mart is not included in the figures, but if the data the studios were getting from WM for sales contradicted what Nielsen was seeing, then since WM sells about 30% of all media sold that would tell Nielsen that there was something wrong with their tracking and they would go about finding a way to fix it.

Actually Walmart's curves probably favored bluray for the transformes week more than the 51:49 ratio.
Think about it, not every place was doing the bogo sale. However, Walmart was. I doubt this would change the ratio much, maybe 55:45 favoring blu. Either way we won that week FO SHO.

[Anthony P]

The fact is, Nielsen is relatively a small survey. It is not a comprehensive accurate portrayal of the consumer purchasing habits as a whole in the US. Their ratings only focus on specific categories and groups and leaves out a lot of different demographics.

not at all. Nielsen VS is the most comprehensive reporting service and tracks 60% of all DVD sales (and most likely a larger % of HD sales because there are fewer small mom and pop stores that do HD and Wal-Mart is not as big in HD)

[bazie]

Originally Posted by aphex

Actually Walmart's curves probably favored bluray for the transformes week more than the 51:49 ratio.
Think about it, not every place was doing the bogo sale. However, Walmart was. I doubt this would change the ratio much, maybe 55:45 favoring blu. Either way we won that week FO SHO.

I was under the (miss?)understanding that the walmart bogo was far more limited then the rest of the stores.

[oldmike]

walmart ran it 2 weeks 1st was like most othere place with some extras
the 2ed week was online only and had to pic 1 from 2 lists to get it
think the 2ed was to move movies that did not sell as well as they plained

[Nightowl]

Do the Nielson/VideoScan Weekly Sales count towards Used BD

[Zazou]

Originally Posted by blitz6speed

I know personally that Warner has to make a choice for one format by end of february, but they can decide before then too. The reason is because of an outside contract that is forcing them to pick a side. Seriously, enough with this crap, they ARE going to pick a side.

..........I cannot say where i heard it, but it is iron clad. Bank on it.

Interesting, time will tell I suppose. Are there any insiders that could give credence to this claim? Could you explain further what you mean by outside contract? Surely a company the size of Warner would be the one calling the shots, not the other way round.

Lee

[Tru-way]

Is FYE or Fry's part of the Nielsen scan?
I need to know quick because I was planning on buying Ratatouille from either one of this stores.

[Flux88MPH]

Originally Posted by Nightowl

Do the Nielson/VideoScan Weekly Sales count towards Used BD

Nope.

[Flux88MPH]

Originally Posted by WickyWoo

That's the TV ratings, not the VideoScan reporting

When the #1 retailer in the country Wal-Mart (which whom I do not support) and the major online retailers are not included in the data that Nielsen provides, I consider this far from comprehensive and conclusive. It is not accurate and not an “end all be all” number to ever count on…only a piece of the pie.

[elwaylite]

Originally Posted by Flux88MPH

When the #1 retailer in the country Wal-Mart (which whom I do not support) and the major online retailers are not included in the data that Nielsen provides, I consider this far from comprehensive and conclusive. It is not accurate and not an “end all be all” number to ever count on…only a piece of the pie.

I agree about Walmart, but what do you mean by "major".

CCity, Amazon and BBuy are all counted. Most people I know(including myself) buy from BBuy or Amazon.

These numbers are the ebst we have and can be used to monitor changes since they can be compared week to week.

Do you REALLY think that the Amazon/BBuy numbers are that diff from Walmart? I think not.

[sj001]

Originally Posted by Flux88MPH

When the #1 retailer in the country Wal-Mart (which whom I do not support) and the major online retailers are not included in the data that Nielsen provides, I consider this far from comprehensive and conclusive. It is not accurate and not an “end all be all” number to ever count on…only a piece of the pie.

It shows the overall trend of the country, 'nuff said, I am sure that these are e-tailers and Walmart trend similar.

[bluperch]

Actually, Wal-mart probably does NOT trend similarly simply because they don't carry as much of the high-def stock that the "tech" retailers (BB, Amazon, etc.) do.

[sj001]

Originally Posted by bluperch

Actually, Wal-mart probably does NOT trend similarly simply because they don't carry as much of the high-def stock that the "tech" retailers (BB, Amazon, etc.) do.

Agreed, they seem pretty spotty countrywide as far as Hi-def support.

[Flux88MPH]

My comments were made based on WickyWoo implying that the numbers were and accurate portrayal of all consumers purchasing.

I am not saying that is doesn’t show trends or good data in some areas. But it is not a comprehensive hard number.

It’s pretty much all we have to go on but it is just as bad as choosing our next US president based on primaries in one area of the country rather than a full election.

I was addressing the questions posted by those asking how Nielsen gets their data and why not all retailers are included.


P.S. I am extremely Pro Blu

[Jonty]

Flux,

I don't understand your comments. In addition to many others, Neilsen data include Best Buy and Amazon - which are represented across the county and are the top two high definition media retailers. It's not like Neilsen samples only a few states or demographics. Not sure how that would even be possible with POS monitoring...

[Flux88MPH]

Originally Posted by Jonty

Flux,

I don't understand your comments. In addition to many others, Neilsen data include Best Buy and Amazon - which are represented across the county and are the top two high definition media retailers. It's not like Neilsen samples only a few states or demographics. Not sure how that would even be possible with POS monitoring...

I used to be involved in marketing and merchandising for Suncoast, Musicland, Sam Goody, FYE/Camelot, and CD Warehouse stores. Only specific markets were plugged in to the Nielsen database leaving many markets to not be included. Just like any poll or survey of information, the data collected is only specific to it's origin and not associated with a comprehensive hard number.

Just like Nielsen’s TV ratings boxes, they only capture “some” of the data. My comments in the last posting were an analogy.

On another note…I now work in the corporate and private sector for Dell Computers and get to meet with Sony on a regular basis. Dell is a full on Blu-ray supporter/adopter and I am involved with our 3rd party offerings. I just got to DEMO the Sony BDP-S300 and must say that I am completely impressed with this machine.

[Intamin]

Originally Posted by Flux88MPH

When the #1 retailer in the country Wal-Mart (which whom I do not support) and the major online retailers are not included in the data that Nielsen provides, I consider this far from comprehensive and conclusive. It is not accurate and not an “end all be all” number to ever count on…only a piece of the pie.

Major online retailers? Do you mean Amazon, which is counted? Also, Wal-mart's hi def sales are a joke. The reason why wal-mart sells so many dvd's is because it has bins upon bins of 1.99-4.99 dvds, and thus that is how it accounts for the 40% share of dvd sales. I've yet to see a wal-mart with more than 15-20 titles on either format in stock, and the amount of copies are minimal. So if anything, I'd say Wal-mart is more of a blip on the radar when it comes to hdm sales.

[owa]

They supposedly get enough of a sample to make it statistically valid. That's also why they don't need to put a box in everyone's home to come up with the TV ratings.

[Maximus]

Originally Posted by Flux88MPH

When the #1 retailer in the country Wal-Mart (which whom I do not support) and the major online retailers are not included in the data that Nielsen provides, I consider this far from comprehensive and conclusive. It is not accurate and not an “end all be all” number to ever count on…only a piece of the pie.

VideoScan doesn't include WM in their sales data. I can assure you that Nielsen projections are exactly that. Projected sales for 100% of the market, which is why Nielsen/VideoScan numbers are used rather than just VideoScan.

I really don't want to go into how they manipulate the data and which sources of information are used to do it, but trust me, N/VS are the most comprehensive numbers available to track North American home video sales. They have been good enough for years where DVD is concerned and now that some HD DVD losers are complaining suddenly they aren't. So which side do you fall on, I think I know.