True 4K Blu-ray - why I will mostly skip if released

[Ruined]

Hi,
1080p upscaled to 4k is going to look worse than straight 1080p given the same quality display components - likely a bit softer in actuality; you can't reliably invent new detail that did not exist originally. The reason you'd need to upscale, though, with a 4k projector is due to the fixed resolution of digital projectors. This is why we need to upscale DVDs to 1080p for 1080p digital projectors.

In other words, if you spend $20,000 on a 4k projector and $20,000 on a 1080p projector to watch Blu-ray Discs, the 1080p projector will likely look significantly better.

I am not against 4k but I am not for it either. I don't see it as particularly useful for the home market, it appears more a marketing gimmick to sell TVs. For the record I have a 120" & 73" screens in my two home theaters and my preamps are 4k ready.