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Old 09-26-2007, 04:22 PM   #1
jangofett jangofett is offline
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Aug 2007
Lightbulb BD vs. HD DVD is going much better than it seems

For the past 4-5 months, the BD versus HD-DVD market share is about the same as it is now. One might be tempted to think that the format war is grinding to a standstill, and that things just are bogging down.

Nothing. If you look at eproductwrars.com/dvd you will find that 4-5 months ago, Blu-ray was priced about $10 cheaper than HD-DVD. Sony made a loss leader type of pricing decision to make its market share decent. Now, apparantly, HD-DVD has been losing the strength of its brand, because the market share is about the same as it has been but with a subtle difference; HD-DVD is the format that is forced to use this loss-leader type of strategy. HD-DVD is currently about $2.00 cheaper than Blu-ray according to eproductwars.com/dvd, and it would seem reasonable to expect HD-DVD to price its movies cheaper and cheaper relative to BD as the format war continues.

So in other words, where before BD was the format that had to sacrifice to get a similar market share as today, now HD-DVD is the format that has to sacrifice. HD-DVD has therefore lost some strength in its brand relative to Blu

Last edited by jangofett; 09-26-2007 at 04:26 PM.
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Old 09-26-2007, 04:25 PM   #2
E-Dogg E-Dogg is offline
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HD-DVD is pue trash and any good news showing that is losing ground is wonderful to hear. They could be selling them for $50 and I still wouldn't purcahse a player or except any of their movies for free.
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Old 09-26-2007, 04:25 PM   #3
stockstar1138 stockstar1138 is offline
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really has nothing to do with loss leaders but with box sets. a box set counts as 1 SKU so LOST, Spiderman, Prison Break, all those Box sets run up the avg. price. we saw it earlier in the year with HD DVD with things like The Matrix and Heroes.
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Old 09-26-2007, 04:34 PM   #4
jangofett jangofett is offline
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Quote:
Originally Posted by stockstar1138 View Post
really has nothing to do with loss leaders but with box sets. a box set counts as 1 SKU so LOST, Spiderman, Prison Break, all those Box sets run up the avg. price. we saw it earlier in the year with HD DVD with things like The Matrix and Heroes.
No.

Go to eproductwars.com/dvd and scroll to the top tracking feature of all the charts that are available. You will see that from the begenning of may the difference in price was about $10, with BD being cheaper. Just move the mouse to the right to get a quick scan of the day by day difference in pricing and you will see that this discrepency actually goes down as time goes by, and lately has ended with HD-DVD being cheaper. This trend seems to qualify my theory. If you were correct, you would see one format being cheaper than the other one day, and another the next but that hasn't happened a whole lot after everything has been averaged out.
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Old 09-26-2007, 04:35 PM   #5
Wondermaker Wondermaker is offline
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Just an FYI, the average price graph on eProduct Wars is an average of the top ten titles in each format only, not an average of each format's titles altogether. Misleading and stupid? Yes.

I wish the site either clarified the graph, tweaked it to average all titles, or removed it altogether. The "total copies in stock" graph is useless now that Amazon changed their stock count system; that Google search graph is incredibly bad, as well.

Anyhoo, yes. People put too much stock in the eProduct Wars page, methinks.
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Old 09-26-2007, 04:37 PM   #6
MrVorhees MrVorhees is offline
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@Wondermaker, funny avatar!! ^^
(sorry for OT)
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Old 09-26-2007, 08:43 PM   #7
Caladriusse Caladriusse is offline
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Wondermaker that avatar is hilarious!
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