Does it annoy anyone else that Apple stopped the gift program after only 1 year in US

[Scarface32]

The "12 days of gifts" started in the UK back in 2008 (UK always gets things first!), then a couple of years ago in Cananda, and last year was the first time Apple had the program in the USA. Every day for 12 days starting on Dec 26th, you'd get either a free app, free movie, free song, etc.

After only 1 year in the USA, Apple stopped the program. What are your thoughts on this?

Last year I was able to get the movie Hugo for free on iTunes, as well as a couple of songs and some games and other apps. This year, nothing.

[Sodslaw]

Was surprised that the 12 days of Xmas wasn't running this year in the UK
In fairness there's not much that I have kept from the offer
A foo fighters video,a few games but nothing that I would keep on my account

[Jett Rink]

I remember this now that you mention it. It was cool but I have seen a lot of companies stop doing this kind of thing. I think it is amounts to changes in popularity.