upgrading to HD on iTunes?

[EJT501]

Is there a way to upgrade your videos in iTunes to HD?
for instance: I bought the SD Star Wars bundle when it was first released, but now i want the HD versions, is there a way with iTunes to pay the price difference and upgrade?

[Zu Nim]

There should be, but there isn't. If you had recently purchased it you might be able to get refunded and then repurchase the HD version, but 3 months may be too long.

[Discombobulate]

You pretty much have to buy the title again.

I've not bothered.

When 4K comes out it will be the same again.

I might buy the odd title again but not my entire collection.

[Krizzle1]

Originally Posted by Discombobulate

You pretty much have to buy the title again.

I've not bothered.

When 4K comes out it will be the same again.

I might buy the odd title again but not my entire collection.

Im assuming by then they'll have realised people won't be willing to pay twice for a movie (just to upgrade to 4K). I think the average consumer will be fine with HD (720p/1080p), so they might create an 'Update to 4K' option for movies to push the new 'thing', lets hope so

[Wasgo]

Originally Posted by Krizzle1

Im assuming by then they'll have realised people won't be willing to pay twice for a movie (just to upgrade to 4K). I think the average consumer will be fine with HD (720p/1080p), so they might create an 'Update to 4K' option for movies to push the new 'thing', lets hope so

The problem is that people have historically paid multiple times for better video.

For music, the early digital copies sold were worse than CD copies, and the newer ones are better, but still worse than CD. We weren't paying for remastering, we were just paying a fee for better encoding. That's not really the same with video.

[Dunk the Lunk]

Originally Posted by Wasgo

The problem is that people have historically paid multiple times for better video.

For music, the early digital copies sold were worse than CD copies, and the newer ones are better, but still worse than CD. We weren't paying for remastering, we were just paying a fee for better encoding. That's not really the same with video.

Except on iTunes they did offer an upgrade fee when they went from copy protected 128kbps tracks to unprotected 256kbps tracks ('iTunes+'). I think it was 30 pence per track in the UK?

Apple will want to do something similar with HD to 4K but it will be up to the studios whether they agree to it.

[bthumble]

Wish iTunes would allow you to upgrade SD to HD at a reduced price.