Warner Bros. plans to support CBHD

[becomingwater]

This was interesting.


Warner Bros. plans to support CBHD, the format war is back on -- at least in China
by Richard Lawler, posted Mar 2nd 2009 at 11:31PM



It seems appropriate that after striking the fatal blow in the war between HD DVD and Blu-ray, Warner is the first to break rank and ally itself with the China Blue HD team. Ready to enter the ordinary Chinese consumer's family, according to Managing Director Tony Vaughan, the Harry Potter series, Speed Racer and others will launch for 50-70 yuan ($7.30 - $10.22) per disc. Excuse us while we pick our jaws up from the floor, but with at least one Hollywood studio in pocket and 1999 yuan ($292) players on the way the son of HD DVD looks closer to a real Blu-ray competitor -- and less like the destined for the scrap heap reject we predicted -- than ever. With DVD sales shrinking and Blu-ray not quite ready to pick up the slack, how long until another studio decides the Chinese market has enough potential to publish movies on CBHD? [Disclosure: Engadget is part of the Time Warner family]

http://www.engadget.com/2009/03/02/w...ar-is-back-on/

[groovyone]

I saw that. WTH Warner! You end the war only to restart it?

[DetroitSportsFan]

"Blue HD"? Keep this crap away from the U.S. We don't need consumers getting confused again.

[Sammy]

Going after the Chinese market is a very good move. They have all the gold and hold the bond that backs the credit card with which you bought the BDP that they made and that you have in your HT.

If there's room for market growth in this economy it is in China more so than it is here and if the Chinese have another format that they are developing it would behoove the studios to not chase after that revenue stream.

[Moviefan1203]

Is CBHD a legitimate threat to Blu-ray?

[vamsilak]

Originally Posted by Moviefan1203

Is CBHD a legitimate threat to Blu-ray?

I would say its threat to vmd
did anybody remember vmd!!!!??
bluray's

CBhd which codec they use and what type of disc they use anyway!!??

[RazMansReality]

I'm not worried i highly doubt it will ever make it's way out of China.

[brettallica]

What are the advantages to this format? There's isn't a ton of literature out there on the web. Wikipedia only has about two or three paragraphs on the subject.

[brettallica]

From the official website:

cbhd.jpg

Someone wake me when it gets interesting!

[STARSCREAM]

I'd rather Warner concentrate their full efforts into Blu-ray!

[blu2]

Originally Posted by brettallica

What are the advantages to this format? .

Like of lot of Chinese formats/standards, it's merely designed to reduce the amount of royalties paid to non-Chinese companies, and force royalties to be paid to Chinese companies/agencies.

[brettallica]

Originally Posted by blu2

Like of lot of Chinese formats/standards, it's merely designed to reduce the amount of royalties paid to non-Chinese companies, and force royalties to be paid to Chinese companies/agencies.

Good call.

[PH3AR]

Originally Posted by The Raz Man

I'm not worried i highly doubt it will ever make it's way out of China.

+1