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Old 07-24-2023, 01:31 PM   #1
BluBonnet BluBonnet is offline
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ALF is back. And he’s shilling for video doorbells.

The alien puppet (ALF is an acronym for Alien Life Form) has been revived for a series of branded segments on Ryan Reynolds’ Maximum Effort channel.

The Maximum Effort Channel, which is available to stream on platforms like Fubo, Amazon Freevee and Tubi, has acquired the rights to the classic 1980s sitcom starring the puppet, and will weave in the new sponsored segments — which it is calling “Maximum Moments” — during the episodes. The company worked with ALF creator Paul Fusco and Shout! Studios to develop the sponsored segments.

Among the brands that ALF will tout are Mint Mobile (another Reynolds-owned brand, which sold to T-Mobile in a billion-dollar deal), the Amazon-owned video doorbell brand Ring, HIMS, Fubo and MNTN. The spots will begin airing during an ALF marathon July 29, dubbed “Caturday.”

“At Maximum Effort, we love taking risks and blurring the lines between shows and sponsorship because we believe both can be equally entertaining,” said Reynolds in a statement. “Besides my irrational love of ALF growing up, one of the reasons we licensed this show was precisely because Paul, Shout! Studios and our intrepid brand partners wanted to plot with us to bring ALF back to life. Tune in this Caturday!”

The Maximum Effort Channel launched in June, part of a deal the company inked with Fubo. Reynolds is fronting some of the content himself, including a series where he reads bedtime stories to viewers.

However, acquiring the rights to a classic sitcom, and then integrating new content featuring the main character, is a step in a fresh direction for free ad-supported streaming channels, which rely on classic acquired fare, but typically steer clear of original content.


Last edited by BluBonnet; 07-25-2023 at 06:02 AM.
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Old 07-24-2023, 01:56 PM   #2
Walter Kafka Walter Kafka is offline
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Originally Posted by BluBonnet View Post
Not interested in CGI ALF. It would lose all the charm. Paul Fusco is the voice of ALF though. I wonder if he's still up for it?
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Old 07-24-2023, 02:07 PM   #3
BluBonnet BluBonnet is offline
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Old 07-24-2023, 02:10 PM   #4
Walter Kafka Walter Kafka is offline
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Originally Posted by BluBonnet View Post
I watched two minutes and heard two ADs. That's enough for me. So "Maximum Effort" is just corporate promotion? I also wouldn't watch anything with that slob of a sidekick. I have no idea here. Fusco sounds good though.

Last edited by Walter Kafka; 07-24-2023 at 02:15 PM.
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Old 07-24-2023, 08:55 PM   #5
Wildcat2000 Wildcat2000 is offline
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Alf would make for a great revival. He’s over 300 years old so it makes sense he’d still be around. No need for a full reboot. Plus he was always into tv and movies. Now with the internet and streaming he’d get into even more hi jinks.
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Old 07-25-2023, 05:54 AM   #6
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Here is the article that the OP failed to link to:

https://www.hollywoodreporter.com/bu...235543777/amp/

Alf is now a spokesperson for ads and is not CGI:

Quote:
The Maximum Effort Channel, which is available to stream on platforms like Fubo, Amazon Freevee and Tubi, has acquired the rights to the classic 1980s sitcom starring the puppet, and will weave in the new sponsored segments — which it is calling “Maximum Moments” — during the episodes. The company worked with ALF creator Paul Fusco and Shout! Studios to develop the sponsored segments.
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Old 07-25-2023, 09:10 AM   #7
marcls76 marcls76 is online now
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ALF sounds exactly the same 33 years later!!!
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Old 07-25-2023, 01:55 PM   #8
Walter Kafka Walter Kafka is offline
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Originally Posted by steve_dave View Post
Here is the article that the OP failed to link to:

https://www.hollywoodreporter.com/bu...235543777/amp/

Alf is now a spokesperson for ads:
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Old 07-25-2023, 02:05 PM   #9
BluBonnet BluBonnet is offline
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ALF sounds exactly the same 33 years later!!!
What'd you expect, he's an alien!!
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Old 08-02-2023, 01:02 PM   #10
meremortal meremortal is offline
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When Hulu first debuted as just a website before it was subscription based years back I was kind of quick to check out the original show. But I'm terrible at binge watching. Think I only made it a few episodes before getting distracted and moving onto something else. Did enjoy it, though, from what I recall.
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