WB Weekly Sales Tapering Off?

[Darkwing Duck]

I've noticed over the last few weeks, that the WB weekly sales have been continuing at FAH and Fanflix but not longer seem to be happening at Apple. At least not tv show sales.

I don't believe I've noticed them go on sale at Apple, since Dallas was on sale a few weeks ago.

This week, FAH and Fanflix have Boardwalk Empire for $25 but still nothing over at Apple.

So an increase over the previous price points of $15 and $20 and still no Apple sale.

Is Warner Brothers getting greedy again? Trying to push prices up? Apple choosing not to participate? What does everything think is going on?

(*I realize those sale prices aren't set in stone and there have been a few up and down but BE seems to have somewhat short seasons and, combined with no Apple sales, make me wonder if this will be the trend going forward.)