Blu-ray backers launch promotional campaign - Blu-ray Forum

Jeff® · 10-29-2007, 10:13 PM

Blu-ray backers launch promotional campaign
Sony sells 1 millionth disc on format

By Susanne Ault -- Video Business, 10/29/2007

OCT. 29 | Consumer electronics manufacturers and studios that back the Blu-ray Disc format have kicked off a new educational effort with the tagline “I do Blu.”

The branding effort broke with a TV spot Sunday during the final game of the World Series. In the spot, a generically branded HDTV and Blu-ray player hold hands by way of their electrical cords. Film clips from such popular franchises as Spider-Man and Harry Potter also were shown.
The ad is expected to also translate to print.

Blu-ray backers want the ads to emphasize the marriage of Blu-ray and HDTV.

“Some people believe you can plug a DVD player into a high-def TV and that’s the best you can get,” said Dan Silverberg, VP of HD media development for Warner Home Video. The ads, he said, “marry the concept of Blu-ray discs and TV.”

Select studios and electronics manufacturers are “funding this incremental education,” said Silverberg, who was networking at the Blu-ray Festival press event hosted by the Blu-ray Disc Assn., 20th Century Fox Home Entertainment, Sony Pictures Home Entertainment, Walt Disney Studios Home Entertainment and Panasonic in Los Angeles Monday and Tuesday.

The goal behind the fest is educational, aiming to boost consumer and trade media attendees’ knowledge of the format.

During a Blu-ray Disc Assn. presentation, Andy Parsons, Pioneer senior VP of product planning, reiterated the format’s sales dominance over HD DVD.

Through September, Blu-ray sold 3 million software units, outselling rival HD DVD by a two-to-one ratio, he said.

In fact, SPHE sold its 1 millionth Blu-ray disc last week, with its release of Surf’s Up.

Sony will bow Spider-Man 3, sure to be its biggest Blu-ray release to date, on Tuesday.

http://www.videobusiness.com/article...?desc=topstory

supersix4 · 10-29-2007, 10:16 PM

im loving the new slots they have on tv seeing wedding crashers exc. coming to blu

mattym · 10-29-2007, 10:21 PM

warner putting cash and bodies into the campaign..thats good

CAB · 10-29-2007, 10:23 PM

It's pretty clear from this that Warner and Disney will be going HD DVD exclusive very soon. I'm gonna ebay all my Blu.

jcdDigix · 10-29-2007, 10:24 PM

Well people we better start to learn to expect the un-expected!
Let the Wold feel the Blu!

Alan Gordon · 10-29-2007, 10:24 PM

Quote:

Originally Posted by supersix14

im loving the new slots they have on tv seeing wedding crashers exc. coming to blu

It won't be exclusive... it will be coming out at the same time on HD DVD...

Sorry...

~Alan

CAB · 10-29-2007, 10:27 PM

Quote:

Originally Posted by Alan Gordon

It won't be exclusive... it will be coming out at the same time on HD DVD...

Sorry...

~Alan

His point is the ads that just say Coming to Blu. No mention of DVD or HD DVD. I just saw a Ratatouille ad with no mention of any format but Blu.

kjacobs03 · 10-29-2007, 10:28 PM

I have also seen Blu only SM3 commericals.

KidOmega123 · 10-29-2007, 10:32 PM

Quote:

Originally Posted by CAB

It's pretty clear from this that Warner and Disney will be going HD DVD exclusive very soon. I'm gonna ebay all my Blu.

how do you figure?

Manco · 10-29-2007, 10:33 PM

Well... this should squelch the rumor that Warner may not renew with BDA.

Jeff® · 10-29-2007, 10:36 PM

Quote:

Originally Posted by KidOmega123

how do you figure?

He's kidding.

dbs2 · 10-29-2007, 10:36 PM

Warner pushing Blu-ray at this moment in time just has to be good news, and hopefully a premise of things to come... <fingers crossed>

KidOmega123 · 10-29-2007, 10:37 PM

Quote:

Originally Posted by Jeff®

He's kidding.

LOL....I was gonna say, "Are we reading the same article here?"

Sonny · 10-29-2007, 10:41 PM

I've seen Blu-Ray adds now on lots of channels & often too, even my wife says look another BD add so there definitely out there, & I hope to see more

mattym · 10-29-2007, 10:47 PM

my wife bought Die Hard 4.0 on BD today....believe me, thats a momentous occasion for me....

kamiller42 · 10-29-2007, 10:51 PM

I guess "I back the Blu" would have been offensive to law enforcement.

Guinness7 · 10-29-2007, 11:05 PM

Just getting blu-ray out there puts the word in peoples head and when the see something like onyl on blu it gets them more interested in it and want to learn more about it.

clownface · 10-29-2007, 11:10 PM

Quote:

Originally Posted by CAB

It's pretty clear from this that Warner and Disney will be going HD DVD exclusive very soon. I'm gonna ebay all my Blu.

Do you smoke rocks? (Dave Chapelle) LMAO!!!!!

bootman · 10-29-2007, 11:13 PM

Now if only the CE's would stop putting HD1080p on their DVD players we would not confuse consumers so much.

gandley · 10-29-2007, 11:17 PM

thank god blu isnt brown.

WB are such slags though arent they. they do the blu promotions and then all out at the HDDVD promos.

10-29-2007, 10:13 PM	#1
Jeff® Active Member Member since:Sep 2006	Blu-ray backers launch promotional campaign Blu-ray backers launch promotional campaign Sony sells 1 millionth disc on format By Susanne Ault -- Video Business, 10/29/2007 OCT. 29 \| Consumer electronics manufacturers and studios that back the Blu-ray Disc format have kicked off a new educational effort with the tagline “I do Blu.” The branding effort broke with a TV spot Sunday during the final game of the World Series. In the spot, a generically branded HDTV and Blu-ray player hold hands by way of their electrical cords. Film clips from such popular franchises as Spider-Man and Harry Potter also were shown. The ad is expected to also translate to print. Blu-ray backers want the ads to emphasize the marriage of Blu-ray and HDTV. “Some people believe you can plug a DVD player into a high-def TV and that’s the best you can get,” said Dan Silverberg, VP of HD media development for Warner Home Video. The ads, he said, “marry the concept of Blu-ray discs and TV.” Select studios and electronics manufacturers are “funding this incremental education,” said Silverberg, who was networking at the Blu-ray Festival press event hosted by the Blu-ray Disc Assn., 20th Century Fox Home Entertainment, Sony Pictures Home Entertainment, Walt Disney Studios Home Entertainment and Panasonic in Los Angeles Monday and Tuesday. The goal behind the fest is educational, aiming to boost consumer and trade media attendees’ knowledge of the format. During a Blu-ray Disc Assn. presentation, Andy Parsons, Pioneer senior VP of product planning, reiterated the format’s sales dominance over HD DVD. Through September, Blu-ray sold 3 million software units, outselling rival HD DVD by a two-to-one ratio, he said. In fact, SPHE sold its 1 millionth Blu-ray disc last week, with its release of Surf’s Up. Sony will bow Spider-Man 3, sure to be its biggest Blu-ray release to date, on Tuesday. http://www.videobusiness.com/article...?desc=topstory

Similar Threads
thread	Forum	Thread Starter	Replies	Last Post
DEG, studios launch Tru Blu campaign	Blu-ray Technology and Future Technology	Blu Titan	4	11-06-2008 12:10 PM
Fox News: Blu-ray Disc Backers Taste Victory in DVD Format War	Blu-ray Technology and Future Technology	Bluray_ne1	3	01-08-2008 06:28 PM
Should the Blu-ray backers stop supporting DVD?	Blu-ray Technology and Future Technology	Caladriusse	25	10-23-2007 05:49 PM
Cheap PS3 won't help Blu-ray, claim HD DVD backers	Blu-ray Technology and Future Technology	stringent	72	10-08-2007 10:52 PM
BLU-RAY PROMOTIONAL POINTS?	Blu-ray Technology and Future Technology	blu-rayPR	2	03-19-2005 04:49 PM

10-29-2007, 10:16 PM	#2
supersix4 Blu-ray Archduke Top contributor Member since:Mar 2007 Blu-ray collection:572 Blu-ray reviews: 53 Trading Score:3	im loving the new slots they have on tv seeing wedding crashers exc. coming to blu

10-29-2007, 10:21 PM	#3
mattym Expert Member Member since:Jun 2007	warner putting cash and bodies into the campaign..thats good

10-29-2007, 10:23 PM	#4
CAB Blu-ray Guru Member since:Jul 2007 Location:::1 4K collection:88 Blu-ray collection:1827 Trading Score:4	It's pretty clear from this that Warner and Disney will be going HD DVD exclusive very soon. I'm gonna ebay all my Blu.

10-29-2007, 10:24 PM	#5
jcdDigix Senior Member Member since:May 2007 Location:FL 4K collection:202 Blu-ray collection:1075 DVD collection:1341 Digital collection:3 iTunes collection:134 Blu-ray reviews:7	Well people we better start to learn to expect the un-expected! *Let the Wold feel the Blu!*

10-29-2007, 10:28 PM	#8
kjacobs03 Blu-ray Guru Member since:May 2007 Location:Columbus, OH Blu-ray collection:64	I have also seen Blu only SM3 commericals.

10-29-2007, 10:33 PM	#10
Manco Special Member Member since:Jun 2007 Location:Tucumcari	Well... this should squelch the rumor that Warner may not renew with BDA.

10-29-2007, 10:36 PM	#12
dbs2 Active Member Member since:Jun 2007 Location:Sunny Norfolk - uk	Warner pushing Blu-ray at this moment in time just has to be good news, and hopefully a premise of things to come... <fingers crossed>

10-29-2007, 10:41 PM	#14
Sonny Blu-ray Ninja Member since:Aug 2007 Home Theater Gallery:8 Blu-ray reviews:6 Trading Score:1	I've seen Blu-Ray adds now on lots of channels & often too, even my wife says look another BD add so there definitely out there, & I hope to see more

10-29-2007, 10:47 PM	#15
mattym Expert Member Member since:Jun 2007	my wife bought Die Hard 4.0 on BD today....believe me, thats a momentous occasion for me....

10-29-2007, 10:51 PM	#16
kamiller42 Active Member Member since:Sep 2007 Blu-ray collection:1 Blu-ray reviews:1	I guess "I back the Blu" would have been offensive to law enforcement.

10-29-2007, 11:05 PM	#17
Guinness7 Power Member Top contributor Member since:Jan 2007 Location:NJ Blu-ray collection:259 Trading Score:59	Just getting blu-ray out there puts the word in peoples head and when the see something like onyl on blu it gets them more interested in it and want to learn more about it.

10-29-2007, 11:13 PM	#19
bootman Special Member Member since:Sep 2007 Location:The Burghs	Now if only the CE's would stop putting HD1080p on their DVD players we would not confuse consumers so much.

10-29-2007, 11:17 PM	#20
gandley Special Member Member since:Feb 2007 Location:The Drowning Pool	thank god blu isnt brown. WB are such slags though arent they. they do the blu promotions and then all out at the HDDVD promos.

Best Blu-ray Movie Deals