The best way the BDA could spend their money!!

[MerrickG]

If the BDA wanted to make a HUGE dent in HD-DVD sales.

Why not have them send out a LOT of henchmen and purchase up all the $200 A2 models and then have a public video of all of them getting burned.

If Toshiba is indeed losing money on all of these.




It wont happen, but hey it would probably be cheaper than $150 Million.

[Rike255]

Because then Toshiba would say: "See? We just sold all our players just like that. HD DVD is so great, we have a 63% market share of High def players...no the PS3 doesn't count because it doesn't play Blu-Ray."

[Steverhcp02]

5 free movies in store with every player including PS3 would accomplish this much better. Add sales to software to inflate the numbers and build momentum, and not cut off other CE's by lowering prices like Toshiba is. Plus drive sales even more instantly giving people any 5 movies they want out the door.

[clyon]

They could buy them all, then return them after the sale is over when the price goes back up

[MerrickG]

Originally Posted by clyon

They could buy them all, then return them after the sale is over when the price goes back up

Buy them and destroy them. Bleed them dry!

[w_tanoto]

they can just give the discount to BD players, so customer only pay sub $100

[buckshot]

Originally Posted by Steverhcp02

5 free movies in store with every player including PS3 would accomplish this much better. Add sales to software to inflate the numbers and build momentum, and not cut off other CE's by lowering prices like Toshiba is. Plus drive sales even more instantly giving people any 5 movies they want out the door.

exactly! someone agrees with me. look how many problems there has been with bds 5 by mail in rebate. months are going by without anyone getting theres. if it was instore there would tons of happy customers telling all their friends how great blu ray isn but right now even the di hard fans are getting irritated.

[LynxFX]

Cut $10 off the MSRP of all blu-ray media, war won.

[raginranger]

true that....if blu's were $20 instead of $30, I would buy so much more. I am a temporary employee and recent college grad whose yet to land a good job so my money is limited..

[owa]

Originally Posted by merrick97

Buy them and destroy them. Bleed them dry!

Heh, that's pretty funny. I wonder if they have a one per customer on the sale to keep that sort of thing from happening or to keep someone from buying a bunch of them and then reselling them for more once the sale is over.

[oscar_in_fw]

Just offer the PS3 in trade for any of the Toshibas. That will stop any HD DVD momentum.

[Kirsty_Mc]

Sony, Panasonic, etc... Send a Blu ray player to every store that sells a Sony, Panasonic, etc... TV, complete with a good demo disc, and make sure it is played on a loop in a prominent position

I live close to the Gateshead Metrocentre (Europe's biggest shopping mall). It is surprising that most TV shops are displaying their HDTVs with SD material.

M&S (premium UK retailer) has Blu-Ray players in their catalogue. The last time I was in there (about 7 days ago) only one Blu-Ray player on show bar the PS3 (which was playing games). Even then the Blu-Ray player was only playing on a 32" half resolution panel. SD was playing on the 46" 1080 panels. They were stocking DVDs, but no Blu-Ray. On a positive note they do not stock a somewhat unsophisticated format at all.

I mean, if the BDA were serious at all, a store like this should be supplied with a free display stand and a load of BDs on a no sale, no cost basis. The place is like Piccadilly Circus, especially now as we are getting into the festive season!!!

I mean... it's just simple marketing.