Futureshop Trade-in Program

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Futureshop is offering a trade-in program now. Bring in your HD DVD player and you receive $100 towards a combo player. All HD DVD players are then donated to the Boys and Girls Club of Canada. Not a great deal, but it's something.

http://www.futureshop.ca/marketing/s...C-email_weekly

Future Shop Offers Solution for HD DVD Owners During Transition to Blu-ray
Trade in offer for HD DVD players; Boys and Girls Clubs of Canada recipients of returned players

(Burnaby, BC) March 7, 2008 - Future Shop, Canada's largest retailer and e-tailer of consumer electronics has introduced a transition option for Canadians affected by the end of the technology battle that left Blu-ray as the prevailing technology for home theatres. Approximately 35,000 Canadians have invested in HD DVD players and discs at various retailers since 2006 but Future Shop has created a practical solution to allow the transition to Blu-ray while still enjoying their existing HD DVDs.

"Future Shop recently announced the change to showcasing Blu-ray and liquidating HD DVD players," said Eric Stockner, Director of Merchandising, Home Theatre. "We recognize that some customers will jump into Blu-ray but others who invested in HD DVD, and started to build a library of movies, are interested in a transition and combo solution to the new Blu-ray home theatre and entertainment experience."

From March 7th to April 3rd, customers who own HD DVD players - whether purchased at Future Shop, or another retailer - are invited to return their HD DVD player to a Future Shop location and receive $100 off either an LG or Samsung Blu-ray / HD DVD Combo player.

"The Blu-ray/ HD-DVD Combo player is a win for customers as it allows them the opportunity to continue to view their HD DVDs while entering into the Blu-ray market," adds Stockner.

Returned HD DVD Players will be donated to Boys and Girls Clubs of Canada for use in their after-school and evening programs. There are over 700 service locations of the Boys and Girls Clubs across Canada.

For more information visit: www.futureshop.ca/bluray.