American Sniper Steelbook (Target Exclusive)

[Smigro]

Originally Posted by Leonidas_King

But a guy with his head down and looking depressed af will cause to fly off the shelves

Originally Posted by Troll2fan

Yes, since it's a better movie than Lucy was and being based on a true story won't hurt either. Why shouldn't he look depressed on the cover? It's not as if the movie was about good times and balloon animals.

What Troll said. On top of that, collectors buy matter what but the regular crowd isn't going to buy a steelbook for a movie they don't like. I get that that are two different genres, but I would wager a bet that there a lot more people that are fans of war movies than sci-fi.