Wal-Mart Online vs Wal-Mart In Store

[coachD]

I was all set to buy Starship Troopers the other day. I checked my local PX and they wanted $29! No way! Amazon has it for $19.95.

So I called my local Wal-Mart. They had it for the same price as the PX (plus tax).

So I then checked Wal-Mart online. They were selling Starship Troopers for only $18.96. I called back to Wal-Mart and they said they do not price match themselves!?!?!?!!??!

Now I can understand not price matching Amazon or Circuit City or such, but themselves?!?! Why would anyone pay over $10 more for a movie from Wal-Mart when you can get the same movie for a way cheaper price at the same company?

It is like they are trying to get me to NOT BUY from the Brick & Mortar store.

What's the difference to the overall Wal-Mart where I buy it? In the end the money goes to Wal-Mart. Why make the person who actually goes into your store pay more? Not just a buck or two, but over $11 by the time you add in tax.

Heck, I will just order from Amazon or order from Wal-Mart online and pick it up at the store (if I can). In the future I will check Wal-Mart online before I make any Blu-ray purchase over $25 from Wal-Mart.