IFA 2008: Blu-ray Disc Assc. Press Conference

[Clark Kent]

Warner's marketing department still seems stuck applying tactics they used in the dvd era for Blu-rays. WB has to learn that the typical Blu-ray customer is concerned right now with better quality audio and video and not useless gimmicks like book style packaging. Customers aren't spending thousands on their tvs and sound systems to get lossy audio and it looks even worse when every other major studio is delivering them. I do think Warner should be commended for delivering a wide array of catalog titles but they need to step up their BD efforts.