PS3 to get 45nm Cell early next year

[Icemage]

Originally Posted by BluOgre

I guess I thought making money off the console wasn't important to them after reading about that Sony exec saying they don't think they'll ever make back the losses in the PS3 hardware.

You maybe correct that it only hurts them this year with a few hundred thousand people goign to the competitor however the negative press will be BAD for the PS3. I find it amazing to this day that people still actually think there is no games to play on the PS3......but it all stims from the negative press the PS3 had at the beginning. The lack of software they had the first year still haunts them to this day.

All I'm saying is you could have the same situation here.....if X360 sales double PS3's in the US during the 4th qtr, that could have long term effects. Then again I'm not privy to your information so maybe it is a matter of securing investors for longterm. I'm just looking at it from a reailer/rentailers perspective who wants the PS3 to do good. Right now I believe the price is the only thing holding it back.

If the price differential was only $50-$100 it wouldn't be a factor, but right this moment, the Xbox 360 Arcade is half the price of the lowest priced PS3. I agree with you - the PS3 does need a price cut soon, before the holidays, or it's going to lose ground it can't afford to in North America.

Investors in Sony should be aware that PS3 losses are due almost entirely because of Blu-ray. What seems to be holding Sony back so far is the reluctance of Blu-ray manufacturers to push the price down any further, but magnanimity only goes so far. The PS3 needs to come down in price, and while Sony can deny to their last breath that they're going to do it, circumstances will likely force their hand by November, if not sooner.