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Reload this Page Sony refuses PlayStation brand for PSP Phone?
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Old 01-19-2009, 01:30 AM   #6
Maximus Maximus is offline
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Heard it a while ago.

Sony pissed at SE for wasting all of their brand equity on cheap phones that lose money.

PlayStation is seen in Sony as the saviour and should be reserved for special items. They are worried that giving SE licence to use the PS brand will devalue it like they have devalued the Walkman brand as of late (not having a premium Walkman phone to compete with iPhone has really irritated Sony).
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