IMAX Enhanced - How will it impact 4k media going forward? - Blu-ray Forum

FilmFreakosaurus · 09-05-2018, 10:01 PM

https://www.imaxenhanced.com/

With this newly minted partnership with DTS, IMAX Enhanced is being implemented by Sony and Paramount Studios to start (besides distributors of IMAX films on home media) with Denon/Marantz onboard as the initial A/V electronics manufacturers including IMAX Enhanced decoding.

Some industry rags speculate that besides video image processing, this could be tied to a small update to the DTS: X codec with one or two added overhead channels (DTS: X currently does not use 3D pannable objects and speaker layout scalability like Dolby Atmos, acting more like a channel-based codec) to more closely comport with IMAX audio systems and mixing styles.

THREE of my biggest concerns are these:

1) Applying IMAX's use of Edge Enhancement to upscale standard, non IMAX photographed movies to a larger screen. They call it a "proprietary post-processing process developed by IMAX." Remember "The Dark Knight" Blu-ray? All 35mm sequences were slathered with heavy edge enhancement and the look was atrociously bad because Warner used the IMAX master.

2) The heavy hand of DNR strikes again? They state it this way: "This advanced process accurately reduces noise and grain under the filmmaker’s guidance to best optimize the content for a much higher quality..."

3) Re-formatting scope movies to 1.78:1 if they happen to have been shown in an IMAX theater regardless of the filmmakers' intent. IMAX Enhanced's website explains it as seeing "more" of the picture. We already went through the age of content "formatted to fit your TV" crap, and now it's back??

On a more practical consumer note, do we need yet another set of "standards" mucking up the works?

It sounds like desperation on the part of DTS and IMAX to stay relevant in this new age of 4k and add another layer of licensing fees to the roster.

What say you?

09-05-2018, 10:01 PM	#1
FilmFreakosaurus Banned Member since:Apr 2012 Location:US of A Blu-ray collection:306 DVD collection:17	IMAX Enhanced - How will it impact 4k media going forward? https://www.imaxenhanced.com/ With this newly minted partnership with DTS, IMAX Enhanced is being implemented by Sony and Paramount Studios to start (besides distributors of IMAX films on home media) with Denon/Marantz onboard as the initial A/V electronics manufacturers including IMAX Enhanced decoding. Some industry rags speculate that besides video image processing, this could be tied to a small update to the DTS: X codec with one or two added overhead channels (DTS: X currently does not use 3D pannable objects and speaker layout scalability like Dolby Atmos, acting more like a channel-based codec) to more closely comport with IMAX audio systems and mixing styles. THREE of my biggest concerns are these: 1) Applying IMAX's use of Edge Enhancement to upscale standard, non IMAX photographed movies to a larger screen. They call it a "proprietary post-processing process developed by IMAX." Remember "The Dark Knight" Blu-ray? All 35mm sequences were slathered with heavy edge enhancement and the look was atrociously bad because Warner used the IMAX master. 2) The heavy hand of DNR strikes again? They state it this way: "This advanced process accurately reduces noise and grain under the filmmaker’s guidance to best optimize the content for a much higher quality..." 3) Re-formatting scope movies to 1.78:1 if they happen to have been shown in an IMAX theater regardless of the filmmakers' intent. IMAX Enhanced's website explains it as seeing "more" of the picture. We already went through the age of content "formatted to fit your TV" crap, and now it's back?? On a more practical consumer note, do we need yet another set of "standards" mucking up the works? It sounds like desperation on the part of DTS and IMAX to stay relevant in this new age of 4k and add another layer of licensing fees to the roster. What say you?

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