Red ray

[Chevypower]

Anyone seen this? Before anyone starts going off "it will never take off, we have just gotten over a format war..." this isn't aimed at the mass consumer distribution market, but it does allow for 4K distribution, and I think it would be awesome. I would love to work with Red equipment, and think the workflow looks great. I don't know what the real color of the laser is though. I am sure the "red" just refers to the Red brand.
http://www.red.com/nab/redray/