Sony shrugs off iPhone, mobile games threat

[xtop]

http://www.mobile-ent.biz/news/32821...e-games-threat

PSP is "always going to win out" as a dedicated games machine, says UK boss.

Sony Computer Entertainment UK MD Ray Maguire has shrugged off any perceived threat to the company's PSP handheld from Apple's iPhone, and mobile gaming in general.

Speaking in an interview with ME sister magazine MCV to be published tomorrow, Maguire also says Sony is actively targeting the kinds of 'snacking' games that are prevalent in mobile.

Asked if Sony is feeling any pressure from iPhone, he said: "The mobile phone market for games has been around for a number of years, [but] the overall quality - despite some strong titles there - has been limited because of the different handsets and infrastructure in that business.

"The iPhone has the advantage of being a single device and is growing a reasonable installed base, but [it] doesn't have the production power that a PSP has. As a specific games machine, the PSP is always going to win out.

"We're in a great position to take on the interest in these snacking games and produce them at better quality, lower prices, with lower cost of development - that's a great business model."

i'm down for some of the smaller, cheaper games that cells provide. keep bringing it sony!