Netflix Goes Cinema: $15 On Broadway, Theaters in NYC and LA

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After opening The Irishman on Broadway, Netflix is seeking long term leases for the Paris Theater in NYC, and the Egyptian Theater in LA:

Starting Nov. 1, Mr. Scorsese’s $159 million crime epic, which received strong reviews after its premiere at the New York Film Festival last month, will be shown at the Belasco Theater, a 1,015-seat Broadway theater on West 44th Street. The release will have the trappings of a bona fide Broadway production: eight shows a week, dark on Mondays — and the film’s title in lights outside the theater. The ticket price is an un-Broadway-like $15.

Mr. Baumbach’s film, starring Adam Driver and Scarlett Johansson, is heading to the Paris Theater, the last single-screen theater in New York. The developer Sheldon Solow closed it in August after 71 years of operation. Netflix will reopen the theater for “Marriage Story” on Nov. 6, and the film will start streaming Dec. 6. The company is trying to work out a long-term lease that would make the Paris a prime New York venue for Netflix films for years to come.

Netflix is also in late-stage negotiations to acquire Grauman’s Egyptian Theatre on Hollywood Boulevard. Now owned by the nonprofit American Cinematheque, the theater, which opened in 1922, has been deemed a Los Angeles landmark. Netflix has said it would use the Egyptian for premieres and events during the week, leaving the weekends free for the Cinematheque’s programming of historic films and contemporary art-house fare.