===> Blu-ray vs. HD DVD: How it all started...<===

[sohjonn]

what an intense read. Kept me on the edge of my seat. nail-biting drama. They should make a movie out of this.

http://www.businessweek.com/technolo...9074_tc024.htm

OCTOBER 6, 2005

NEWS ANALYSIS
By Cliff Edwards, Peter Burrows, and Ronald Grover

Daggers Drawn Over DVDs
How Sony gained an edge in its fierce battle with Microsoft over video formats


Every July, 400 of the most powerful media and tech industry chieftains meet at investment banker Herb Allen's conference in Sun Valley, Idaho, for what are usually convivial discussions of megatrends and megamergers. But this year, Microsoft (MSFT ) Chairman Bill Gates III laid into Sony (SNE ) Chief Executive Howard Stringer, according to two sources, including one who witnessed the exchange in a private room.

Gates argued that Sony's new high-definition DVD standard, called Blu-ray, needed to be changed so it would work smoothly with personal computers running on Microsoft's Windows operating system. Stringer and two lieutenants defended the technology, insisting Blu-ray would work fine in PCs.

... [the rest of story is too long to post, please refer to link, thank you and enjoy, get some popcorn ]