Sci-Fi changing name to SyFy

[cynatnite]

FOR years, television viewers, journalists who write about TV and services that compile listings have wondered how to refer to a certain cable network: Sci Fi Channel? Sci-Fi Channel? SciFi Channel? SCI FI Channel?

Soon, to paraphrase Rod Serling — whose vintage series, “The Twilight Zone,” is a mainstay of the Sci Fi Channel — executives will submit for public approval another name, not only of sight and sound but of mind, meant to signal a channel whose boundaries are that of imagination. That’s the signpost up ahead — your next stop, Syfy.

Plans call for Sci Fi and its companion Web site (scifi.com) to morph into the oddly spelled Syfy — pronounced the same as “Sci Fi” — on July 7. The new name will be accompanied by the slogan “Imagine Greater,” which replaces a logo featuring a stylized version of Saturn.

A channel called Syfy will, presumably, not be confused with SyFi Global, an information technology company; S.Y.F.I., the Summer Youth Forestry Institute; or Syfo seltzer, sold by Universal Beverages.

The tweaking of the Sci Fi name, introduced in 1992, is part of a rebranding campaign that seeks to distinguish the channel and its programming from cable competitors — 75 of which are also measured by the Nielsen ratings service.

http://www.nytimes.com/2009/03/16/bu...dcol.html?_r=2