MTV to start showing music videos...

[Meeklo]

...funny title?

From imdb.com:

MTV is going back to its roots during the early morning hours between 3:00 and 9:00 a.m.,showing music videos, news, interviews and live performances (including its Unplugged series of acoustic performances), the New York Times reported today (Monday). Stephen Friedman, MTV's general manager, told the newspaper that it regards the six-hour block as an opportunity for experimentation. Occasionally, he said, a single company might sponsor all the programs on the network on a particular day. "We're trying to move as the audience moves with their consumption habit," Friedman said.

"an opportunity for experimentation"?

So they've never tried showing music videos on MTV before???