I'm a PC and I want Blu-ray!

[StevenHD]

Thought y'all would find this entertaining...

From TheBluBlog. Go there to find watch the ad...

...The most recent version of Microsoft’s “Laptop Hunters” ad campaign is above. It features an 11-year-old and his mom fawning over a Sony laptop that has Blu-ray.

Hmmmm. Why does this strike us as odd coming from Microsoft? Oh, yeah. They have fought the format every step of the way. Here’s one take on the ad:

"I find it somewhat ironic that one of the things Microsoft decides to tout in its latest commercial which supposedly demonstrates that PC’s are cheaper than macs is Blu-Ray. Fair enough, you can get Blu-Ray drives on several manufacturer’s PC’s and it’s a shame Apple has yet to embrace the format, but that’s besides the point. The hypocritical part is that Microsoft has been a huge detractor of blu-ray in its console battle with Sony and the PS3

"The company had originally backed the rival HD-DVD format, and even after HD-DVD’s demise they still won’t add support to blu-ray on the xbox 360 claiming that blu-ray is not going to succeed and the future is in movie downloads. It’s ironic then that they have no problems singing it’s virtue as a feature lacking from Macs."

All this said, Blu-ray backers and consumers everywhere are excited that Microsoft appears to be willing to change its tune on the format. It just may have taken the excitement of an 11-year-old to get the tech giant there.

http://blublog.typepad.com/blu/2009/...t-blu-ray.html