So I just read over at the "other" site this quote:

[JonasK]

Originally Posted by Shadowself

Actually this has been a major point put forth by the HD DVD side. They have almost continuously claimed that their players are less costly than the Blu-ray players. I seriously doubt you can go to any blatantly (and some not blatantly) pro HD DVD site on the 'net and fail to find posts claiming one of the major benefits of going with HD DVD is that their players are less expensive.

HD DVD players are cheaper to buy, but they are hardly less expensive to manufacture. Have you ever seen Toshiba, or the HD DVD promotional group, claimed that the players are much cheaper to manufacture? It's just ignorant people making the wrong conclusion.

Toshiba's G1 and G2 players have a PC architecture that are more expensive than the SoC architecture that almost all Blu-ray players have used. The Toshiba G3 players are using a SoC architecture, so the only major difference between them and the latest Blu-ray players are some components in the optical drive, which hardly differ by more than a few $10, assuming the same volumes. With the volumes of the Blu-ray drive being 10 times as large as for HD DVD drives, I would guess that Blu-ray players are actually cheaper to manufacture today than HD DVD players.