Unfrosted (2024)

[imsounoriginal]

Deadline: Jerry Seinfeld To Direct, Star In ‘Unfrosted’; Netflix Wins Movie About Creation Of The Pop-Tart

EXCLUSIVE: Jerry Seinfeld has made it clear he would not inject his comic genius into another sitcom, after generating arguably the best one ever. So Seinfeld is turning to another outlet — the movie screen — and his relationship with Netflix has just won the streamer a plum project for its film slate. Seinfeld will star in, direct and produce Unfrosted, a film comedy he co-wrote with Spike Feresten and Barry Marder that is inspired by a joke he told on the stand-up stage about the world-shaking invention of Pop-Tarts. Netflix has committed to a green light and a production start next spring.

Seinfeld deconstructed the Pop-Tart joke in a video segment for the New York Times (watch it below). It recounted the moment when, as a school kid, his world was rocked by the breakfast product. “How did they know that there would be a need for a frosted fruit-filled heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?”