Nintendo Switch OLED Launching October 8 $350

[heyadol]

Originally Posted by Steelmaker

I don't buy the "blue ocean" theory. Nintendo sells videogames and machines that play those videogames. They ARE in competition with Sony and MS, no matter how much they want to say they're not. Maybe they're going after a slightly younger age demographic, but even there I still say they're in competition. My kids are ten and six. But they play as much, if not more PlayStation than they do Nintendo. About the only Switch game they play is Mario Kart. Other than that, they would just assume play Everybody's Golf over Mario Golf or Bugsnax over Pokémon. My oldest is a Rayman Legends master and he still plays it. He'd rather play that over Donkey Kong Tropical freeze or Mario 3D World. They both also loved Astrobot, Sackboy: A Big Adventure, and Ratchet & Clank: A Rift Apart. My point is Sony is competing for those "Mario" dollars too.

Can’t argue with that, and from that perspective I think @ThomasFMaher got it right.

Honestly I feel like they are targeting an older demographic, the one willing to let nostalgia lead their purchase decisions. Just so happens a lot of them have kids who are at the right age to get hooked as well.