How important is the cost of the Blu-Ray player to you?

[BigMESA]

I see a lot of posts talking about how Blu-Ray really needs to drop the price of the player to compete with the HD-DVD player in the eyes of the consumer. Don't get me wrong I would love to see someone put out a very affordable BR player and drive another nail in to the HD-DVD coffin, but I ask myself this question. How important is the cost of the player really?

I look around me and I see people spending thousands of dollars on a HDTV, a hundred on a HDMI cable, $600 on an iPhone, $200-$300 on iPods, and over $1000 on a quality surround sound like Bose. Now I know the all mighty dollar controls us all in one way or another and we are always looking for a great deal to save some coin. But it seems to me in this age of technology that people are not only willing to spend the extra money to get the best, but they want to. To me I feel that it is more important to educate people on which format has the more promise now and down the road, than to try and knock a few bucks off the price.

This is a war and war isn't pretty. I would like to see some ads that show why Blu-Ray is superior to HD-DVD. Let's get dirty, let's sling some mud, and let's inform people that if they want all the bells and whistles out of their hard earned purchases which format they need to side with. Years ago people weren't as techy as they are now and they wanted something cheap that got the job done. Now people want the best, and obviously by looking at what consumers are buying across the market, they are willing to pay for it.

Thoughts?