Movies that would have made money with a different release date

[dr. wai]

The Frighteners

For some reason, Universal thought that an R-rated horror-comedy from an unproven (box office) director would work during the Olympics that were also taking place in the States where the viewing public has more of a vested interest. I am not saying that the film should have opened in October as Jackson wanted, but it should not have come out in the summer. The film feels like a film that should have been released in the fall. The advertising wasn't all that great either, but the release date hurt the film more than anything.