The Business of Streaming Thread

[An4h0ny]

Originally Posted by vertigop1ayer

You're probably being too generous towards them. This CNN+ concept never made any sense. It's an OTT service for CNN where you.....don't even get live news? And do I recall you have to have cable to access it anyway?

This idea that these major cable/broadcast news names are like beloved celebrities and people would pay to get even more was nonsense, and worse it was build on the foundation of what appears to be nearly news-free content.

Why they thought all of this was worth a separate service when they rolled all these other brands into Max is bizarre. And maybe they weren't expecting gigantic numbers, but the rest of media has been throwing around some hefty sums spent on CNN+, and their rumored audience size is/was dismal.

This made even less sense than Quibi and was timed worse, arguably.

Well, we all just got a reality check on current demand vs supply in this space.

It is still an important co-brand or sub-brand or w/e it's called.

But definitely not something that can stand on its own. It is surprising they spent so much but I'm sure there is a "roll back" or B plan. Once the Discovery team takes over they will know how to use this content. They have been doing a great job so far, imo.