Price Increase

[Fiffy]

Looks like they are raising the price for Apple TV+ to $9.99/month:

https://www.apple.com/apple-tv-plus/

As an existing subscriber I currently still see the offer for the annual subscription at the old price ($69/year), so it may be possible to lock in that price for another year. However, the annual subscription only takes effect when the current monthly subscription period ends (in my case early November), so it's not entirely clear if they will still honor the $69 price by then.