With the success of F1: The Movie, Apple is starting to reassess its approach to the movie business. According to Variety, this includes developing a sequel to the Joseph Kosinski film:
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“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”
Meanwhile, gears are turning on a potential sequel to “F1,” according to knowledgable sources.
Moving forward, will “F1” embolden Apple to charge ahead with theatrical and cultivate a robust film slate? Or, after the long and winding three-year journey to produce “F1,” is the company more inclined to slow down and remain selective, taking only a few big swings with the right property and right people?
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Just how much emphasis is put on the F1 sequel may depend on the overall approach Apple decides to take.
The 4 possibilities listed by Variety are:
- Apple goes full throttle into theatrical
- Apple behaves opportunistically with one-off passion projects
- Apple embraces streaming all the way
- Apple buys a Hollywood studio
Finally, Variety points out that
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More people have been talking about “F1” than have ever discussed Netflix titles like “The Electric State,” “Red Notice” or “The Gray Man.” And if you’ve never heard of “Fountain of Youth,” a kid-friendly heist adventure led by John Krasinski and Natalie Portman which Apple dropped directly on streaming in May, you’d be forgiven.
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