Suggestions for CHEAP Blu-ray players?

[Beta Man]

I bought 4 of the Memorex players (3 for X-Mas gifts, and one for personal use) and after testing one of them, the noise during DVD playback is a killer for me, since most of the people receiving them as gifts will probably watch mostly DVDs with it.....

ALSO, I'm now concerned about firmware support....

So.....

The players were dirt cheap at $99 each (or $108 after tax) So I would like to take these back, and get four new ones..... but I don't want to go from a $100 player to a $200 player.... and I don't need a lot of features since these people won't care anyways.

I want:

Basic Operation..... 1080p and lossless audio
A brand that will likely support the hardware via firmware upgrades for a long time.
$135 or less Shipped

I don't pay tax via Amazon..... so suggestions from Amazon are greatly welcomed..... I just don't know what one to choose since there are so many.

What I don't Want/Need:

BD Live, or any other feature like Netflix etc.... Although I wouldn't mind netflix capability..... no desire for BD live though.


Anyone see any players for $135 or less out there that they would recommend? I don't want used etc... since they are gifts, and I need 4 of them.


EDIT:

I don't want to battle crowds and fight over boxes on Black-Friday.