What will Toshiba say to the HD DVD consumer when they lose the format war?

[rexington]

Just think for a moment;

Over 100,000 consumers invested in Toshiba’s HD DVD, believed their hype and supported their gamble when things got tough. What do they say to their consumers about the thousands of dollars of useless equipment (HD DVD 360 add ons, stand alone players etc) and discs (Transformers, Bourne Ultimatum etc) they purchased that will suddenly become obsolete within the next year?

We all know that Paramount, Universal etc will try to win back support from the Blu Ray crowd by releasing previous HD DVD excusives as special editions with new content to butter up the multimillion strong Blu Brigade (does anyone really think we won’t be getting an all new Directors Signature Edition of Transformers or the Bourne series when they finally goe Blu?), but Toshiba will have another, arguably tougher battle to fight.

Toshiba will have to eat even more dirt and include Blu Ray in its future product design then market that fact; “Last year you believed us when we told you HD DVD was the future and you wasted thousands buying and supporting our HD DVD products only to watch us drop it like a donkey drops s#*t! But this year we’re asking you to buy OUR Blu Ray products!!”

How do you sell that? How do you admit such a colossal defeat after public bribery and other dirty tricks, then ask for consumer and retail support again?

I wonder how Toshiba will respond when it’s all over?